well, i think he is trying to use pop culture (such as internet culture memes, emoticons etc) much like in the way andy warhol used to mine pop culture for his art.
sometimes it works and sometimes it doesnt. when it does it can be sublime.
people want this stuff. consumers go crazy over his pieces for adidas.
i dont see how this is any more of a "joke" than marc jacobs mainline collection that was shown the same week!!
