Having previously cast Florence Welch of Florence and the Machine, punk-rock drummer Alice Dellal and model Lizzie Jagger in his campaigns, Jones was introduced to Brown Findlay after sharing a flat with her ex-boyfriend. The two subsequently became close friends.
"She's a real English Rose" Jones told us. "The collection is quite aristocratic and she was a perfect fit, she has a real natural beauty and is really engaging."
Jones said his new collection was inspired by tokens and trinkets which knights brought back from the crusades for their daughters. "They almost look like museum pieces" Jones explains, "but with a modern aesthetic."
Brown Findlay originally trained as a ballet dancer and was invited to dance with the Kirov Ballet at the age of 15, but her dreams were dashed when an ankle operation left her unable to dance again. She then turned her ambitions to painting, gaining a place at Central Saint Martins to study Fine Art, and enrolled in acting classes. She got down to the last three for the lead in Tim Burton's Alice in Wonderland, and will be gracing our screens again soon in the television adaptation of Kate Mosse's book Labyrinth.
She is joined in the campaign by Mary Charteris, the model niece of heiress and haute couture collector Daphne Guinness.