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wmagazineActress Jessica Chastain has long been a vocal advocate for women in the film industry. Most recently, she's made news for speaking out about the "disturbing" depiction of women in films at the Cannes Film Festival, how she negotiates a salary that's equal to those of her male-costars, and why she's making it a mission to work with at least one female filmmaker a year. So, it only makes sense that Chastain is the new face of Ralph Lauren's fragrance, the appropriately titled, Woman. "It’s the modern scent," she explains. "It moves away from the idea that femininity is only softness, tenderness and delicacy. It includes all those things, but also adds to the equation that one can be strong and bold and aggressive as well. We define what femininity is, and for me the perfume does that." Similarly, Chastain is seeing more and more women define what femininity means in movies today. Here, the award-winning actress opens up about being a woman in Hollywood, why she named her production company after freckles, and how being vegan has changed her skin for the better.
What was it like when you were first starting out as an actress?
I couldn’t get an audition for a film and I think it’s because I didn’t know anyone in the business. So it’s a very strange thing to say, "Okay, I want to be an actor," and then I had no way of really getting into the industry. I got accepted to Julliard here in New York, and that was so helpful in terms of my education. In New York, if you go to Julliard you can get your foot into a door, and there’s a lot of theatre in New York. But in terms of Los Angeles, they could’ve cared less! The film industry didn’t really pay any attention to that, and it wasn’t until I did a play in L.A. opposite Al Pacino, and that’s what really changed my life in terms of auditions.
You always choose such interesting roles. Did you have to turn down a lot of parts to get to that point?
I did turn a lot down...and I made probably a lot of mistakes in turning things down, and sometimes I’ll see a movie and I’m like, "Oh, why didn’t I do that? Damn, it’s so good." But I also had to realize part of the reason that film was so good is because someone else played a role, and that they were probably in some way more right for it than I was. When I turn something down I’m very good at saying, "Okay, it’s meant for someone else." Right now it’s tough because I just want to do everything. I love my job so much that it doesn’t feel like work. Because of that I tend to be on a set more often than I should be.
You also have your own production company. How are you using that to help advance the careers of women in Hollywood?
Well, I created a production company called Freckle Films. We’re working to develop projects for women about women and hire more female writers and directors, and also minorities who haven’t had the opportunity to tell their stories. That’s very important to me. Also, I try to work with a female filmmaker every year. This year I’m taking a break from acting a little bit, so I might only do one film. But if that’s the case, because it is a big passion of mine, I might try to do a short film with a female filmmaker that is looking for experience. So if they don’t have the time for a feature I’ll do something like that. It is very important for me to take all the gifts that I’ve been given, because I’ve been given a lot of attention very fast, and spread the wealth a little bit, and now maybe point everyone in a direction of incredible female filmmakers or writers that I feel should be getting more work.
Do you see a difference in films that have a woman as directing or a female screenwriter involved?
I don’t see a difference in terms of the filmmaking because I don’t think filmmaking is gender-specific. Like you know, a woman can direct an action film just like a man can direct a romance, and for some reason, I don’t know why it’s been mutually exclusive where they’re say, "Well, you know, it’s not really a woman’s point of view."
Why not?
Why not? If romance and all that are...if men can do it, why can’t women do things too? I think we’re realizing in this modern world that gender lines are being blurred of what a woman is or what a man is, and it’s important for me to acknowledge that a woman on set can do anything a man can do on set. I mean if you looked at my last film, The Zookeeper’s Wife, what’s so interesting about that character is, yes, she’s very feminine, very compassionate, but then you see how courageous and brave and strong she was also, and I like the idea of looking at society and saying we need to get rid of these stereotypes of what we interpret a woman to be and allow ourselves to ask the woman who she is. I’m so tired of people saying to me, like you play so many strong women. I get that question a lot. Like everyone is a strong woman, but what does that mean? I think when you say there’s not enough roles like that, it’s that I choose roles that they’re well written. So I think people are interpreting well-written roles as strong female roles instead of going, well, actually the other roles aren’t really realistically women because they’re just the objects of the male characters, right? But the women in my life are subjects not objects, and so I think we are at a time right now where women are understanding the power that they have to influence society.
How did you choose the name Freckle?
I chose it because I tried to think up a name that would represent something that was unique about me. In the beginning I felt I needed to hide because I wanted to be just like everyone else. When I was younger, I really did not like my freckles. I had a lot of problems with that, and so I thought, this is a great example of why we need to celebrate our differences. No matter what your gender is or your sexual identity or preference or where you come from, what your ethnicity is, you’re important and should be celebrated.
Freckles in the fashion world have gotten a lot of play over the last kind of few seasons. Not only are they there...they’re getting enhanced.
I’ve noticed. It’s funny because it used to be when I was thinking about freckles, you know, Charlize Theron is one of the most beautiful women I have ever seen. I had the opportunity to work with her and I was like, "Are you kidding me, who is this person...how is this real?" And I used to joke to people, what they did in Monster to make her look like... they gave her freckles.
You were a juror at the Cannes Film Festival this year, and at so many events per day. What is the red carpet like for you? Do you enjoy it?
I enjoy it. I go up with people that I really like, have a long relationship with, and I love fashion. Especially when there’s been a collaboration between me and the designer. Maybe I saw something from a current collection or something that they’ve done in the past and it’s a re-imagining of the dress, it makes me more excited to wear it because then it becomes a very personal almost communication between the designer and myself, so I do enjoy it.
Do you have a team that you love working with for hair and makeup?
The team that I’ve worked with a lot recently is Renato Campora and Mary Greenwell. They're kind of family because they’ve seen so much in my life. Mary was with me on the red carpet in Cannes, so she saw my life change completely. I think the first time I ever with Renato it was maybe for that Los Angeles Critics Awards in 2011, like I’ve done like 10 films since then and they’ve seen a lot of change in my life.
Do you regret any of your red carpet looks through the years?
Sometimes. I have so much respect for artists. I love editorial, I love shooting magazines, I love very strange and cool photo shoots, but on a red carpet I remember a few times where the makeup artist tried something on me and it was really strange and it would’ve looked amazing in a photo shoot, but on the red carpet it wasn’t me. That’s the difference. On red carpet, I now feel comfortable enough to say this actually me. We need to create something that is still creative and that someone feels like they’re not just a technician making me an artist, but it needs to be a representation of me.
Well, you always very much look like yourself.
Oh, well, good. That’s the thing I want to always go back to because I never feel like I have to play a part in my real life.
Your red hair is so iconic, is that something you'd ever experiment with?
Well, in my movies, I’m a brunette in The Debt and in Crimson Peak. I’m a blonde in The Keeper’s Wife and The Help. I change my hair color a lot in films, but in my everyday life I’ve always been a redhead.
Did you always love being a redhead?
You know, I think any time a child is different from the pack it’s something you have to get used to. It took me a while to understand that what is unique about us is actually what we should cherish, and what we will cherish when we’re older.
Absolutely. In terms of products, I've heard you're into natural beauty. Is that right?
Yeah. For me, the simpler, the better, like I love coconut oil. I love coconut oil for my food, but I also love it for my skin and my hair. I’m very much a nature girl and if I can find things that are simply made I prefer it. What you eat determines everything for your skin.
And you're a vegan. How did that come about?
It was because I was really low on energy. I love cheese and shellfish. I mean I’ve always had some problems, like my cholesterol was very high and the doctor wanted to put me on medicine. I said that seems crazy! This was like 12 years ago, so yeah, I was in my 20s, and I thought I don’t want to start taking cholesterol pills.
So I realized the shellfish I was eating was high in cholesterol, and my diet was not helping me out, so I changed that thing, and then I found myself going to veganism because a friend of mine had a two week vegan food delivery program she wasn’t going to use so I used it, and immediately I just had more energy than I’ve ever had in my life. Then when I finished it, it wasn’t like I’m going to be vegan. I went to the restaurant and I ordered fish and risotto and immediately I felt bad, like not emotionally but physically, and so I said okay, I’m going to just listen to my body now. Being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me.
Did you notice a difference in your skin?
Completely. Your skin is where all your toxins live, and so if you’re not getting enough sleep you see it in your skin, if you’re not eating well you see it in your skin, and when you eat a clean diet you feel like you don’t have to cover up your skin or hide things.
Yeah, which we all want. So, you’re 12 years as a vegan. That's way ahead of the curve, it’s so buzzy now.
Yeah, I was a vegan before Beyoncé.
ralphlaurenWhether facing off with the gun lobby in Miss Sloane, commanding a mission to Mars in The Martian, or standing her ground against higher-ups as a CIA operative in Zero Dark Thirty, Jessica Chastain imbues every role she plays with an imitable mix of power and grace. The same is true of her offscreen pursuits, from serving on the jury of the 2017 Cannes Film Festival, where she eloquently called for stronger female characters, to the presence she brought to her time in front of Steven Meisel’s camera in her latest role, as the face of Ralph Lauren’s newest fragrance campaign.
In speaking with Chastain, it’s immediately clear that she’s not simply advocating for women’s rights—she’s advocating for women, period. Women at all levels, from all walks of life, and their ability to chart their own paths, to write their own stories.
All of which made Chastain a perfect choice to represent Woman, Ralph Lauren’s newest fragrance, which is inspired by the qualities of power, grace, and strength that Chastain embodies. It’s a celebration of women like those whom she’d like to see more of on the big screen, who “have their own agencies, who don’t just react to the men around them. They have their own point of view.”
Here, Chastain offers her point of view on what it means to be a strong, successful woman today—and the face of Woman by Ralph Lauren.
What drew you to this campaign?
The Ralph Lauren woman to me is contradictions. She’s modern, but she’s also timeless. And she’s graceful and strong. She’s sensual and sophisticated. She’s from different times. And she’s unique. And that’s why it’s so exciting to be the face of this campaign, because we’re in a time where femininity is being redefined. And I feel that the Ralph Lauren woman does that.
In what ways do you feel that femininity is being redefined?
I think the world is changing right now. I think in the past, society viewed women who were ambitious, or perfectionists, or leaders as someone who was anti-woman, you know? It felt almost in the past we’ve looked at ambition and leadership as masculine qualities.
But actually they’re not masculine qualities. A woman can be ambitious. She can be a leader. She can be a perfectionist. She can be strong and aggressive but also still kind and compassionate.
The dualities you mentioned.
I think a world without duality is a pretty boring one. [Laughs.] Think of an old-fashioned world where women were always soft and sensitive—and men were always strong and aggressive. And now we know that men can be sensitive. And now we know that women can be strong. And so a world without duality is a world with only stereotypes.
Everyone has dualities within them. We can be incredibly passionate and also very aggressive. You can be incredibly courageous and also kind. And I think the more we actually really authentically get to know others we realize that everyone has dualities within us. And that’s what makes us so exciting.
How has the definition of power changed?
We used to define power as masculine. It would mean strength and maybe aggression. And now I think when I look at the term power, I see it as someone who’s able to make choices in their lives and define their own rules, their own boundaries. That to me is the ultimate power. So I don’t think it belongs to one gender or another. I’ve claimed it for my life.
In promoting Miss Sloane last year, you spoke about how important it was to you to show the character’s imperfections. What did you mean by that?
I think it’s really important to show women as imperfect creatures because there is an inauthentic quality in trying to be perfect. Women are so many things. Men are so many things. And the more we embrace our flaws, we embrace our desires, and our love, and our fears, and our anxieties, and our passions, and goals, the more we embrace our dreams, that’s when I think we’ll really find our place in this world. We move forward knowing a woman can be whatever she wants to be.
On a somewhat related note, I love how intimate your Instagram feed is—quite a far cry from most celebrities.
I’m the only one who knows my Instagram password, so if there’s some mistake, it’s my fault. It was important for me when thinking about whether or not to get on social media to create something that felt positive. You have to look at what are you putting into the world, what are you contributing to the world. I’m trying to just put positivity into the world. I mean, it’s contagious. You get back what you put out. If I can post about something that inspires me, maybe a young girl will read it and it will inspire her.
Do you feel the same when choosing film roles?
If I’m playing a character, I’m hoping that a little girl will go to the theater and say, “I’m going to solve the equation of gravity. I’m gonna save the world. I’m gonna work in quantum physics. I’m gonna be an astronaut. I’m going to open my home and save refugees. I’m going to…”—you know, this woman I play, Catherine Weldon [in Woman Walks Ahead]—“I’m going to go to the Dakotas and fight for indigenous rights.” If I can use whatever platform I have, whether it be social media or my work to inspire, then I feel like I’m contributing in a good way.
What is your hope for the next generation of women?
I look back and I see all these hidden stories of women who have risked everything, who have created paths for me, for my sisters, and for the little girls out there. Like Belva Lockwood, who was the first woman to run for president—before women were even allowed to vote. And she got 4,000 votes, which means 4,000 men voted for her. I look back at those women, and I have such gratitude, and such love, and admiration. And I’m excited for the little girls 20 years from now who are going to look back at the women today that are forging paths for them.
We grow up as little girls being told, “Oh, there’s never been a female president,” or, “There’s never been a commander of a space mission that was female.” We hear all these, “There’s never been,” and many times I think it’s discouraging. And women have thought, “Well, it’s not possible because I haven’t seen it happen or it hasn’t happened before.”
And my dream would be that, instead of thinking, “It’s not possible,” women think, “OK, I’m going to be the first. It’s never happened before, then it’s gonna be me.”
vanityfairOn a very cold winter day, in January 2017, at a grand estate somewhere in upstate New York, I watched the two-time Oscar-nominated actress Jessica Chastain do what she does best: exude femininity, strength, and dynamism in front of a camera. Except this time, instead of shooting an awards-worthy drama, she was starring in Ralph Lauren’s new fragrance campaign, Woman, which launches today.
“By naming the fragrance Woman, it’s putting the power back into the word,” says Chastain.
The setting for the print campaign, photographed by Steven Meisel, and the TV commercial, for which Philippe Le Sourd served as director of photography**,** was epic, to say the least. The mansion itself is massive, but the message of the campaign, for which Fabien Baron served as creative director, is quite intimate.
“As women, we need to be unapologetic, and we need to be very present right now,” Chastain says. “I love putting the word ‘woman’ in the forefront of this campaign, as it’s really empowering.”
The fragrance is targeted not at millennials, per se, but at the self-realized, confident women of today. With gender boundaries being blurred, Chastain thinks now is the time to move away from the typical stereotypes of what it means to be a woman.
That happens to be an approach that comes naturally to Lauren himself. “When I started designing women’s clothes, it was with a menswear sensibility,” he says. “I love women who take something masculine and make it exceptionally feminine.”
“Being a woman has always been a powerful thing, where history has sometimes dictated otherwise, but I believe that a woman can be compassionate, sensitive, soft, kind,“ she told us. “A woman can be all of those things, but she should also be allowed to be prepared, ambitious, and be in control.“
For Chastain, being in control includes being outspoken in an industry where too many actors of all genders are afraid to rock the boat for fear of being boxed out of roles. After serving as a juror at the most recent Cannes Film Festival, Chastain was asked by a reporter if she felt that opportunities for women are better now because “so many women [in the film industry] have been more rewarded.” Chastain responded that what she had seen onscreen throughout the festival was “disturbing.“ She continued, “For the most part I was surprised by the representation of female characters onscreen. I do hope that when we include more female storytellers, we will have more of the women that I recognize in my day to day life.“
Chastain has a busy lineup of films this year and next: Molly’s Game, The Death and Life of John F. Donovan, and Woman Walks Ahead (directed by Susanna White). Asked if she detects a difference between being directed by a female director versus a male director, she answers, “Not in the skill of the filmmaker, because a male director can make a romance film just as well as a female director can make an action film.” But has noticed that, on women-directed film sets, there are more women in the crew. “In my experience, women make room for other women.”
Chastain is also on the advisory board of We Do It Together, an organization dedicated to promoting opportunities for women in the film industry. She has her own women-empowering production company too, Freckle Films, which options books and life rights, to provide a platform for women whose voices have been ignored in the industry. Plus, she’s a huge supporter of Women In Film, a not-for-profit organization that provides equal opportunities for women. “I’m going to do anything I can to be there and support any organization that empowers and creates opportunities for women,” she says. “When people tell me, ‘I love when you play strong characters,‘ it’s not that they are stronger than other women in films. I think the difference is that I play well-written characters. I play women that I authentically recognize in my day-to-day life, and that’s what I search for in the roles.”
As for the message that comes with Woman eau de parfum, Chastain believes that every woman should decide what femininity means to her.
“The modern femininity is strong and graceful, soft, compassionate, and aggressive. It's all those things, and it’s everything—what each person is and more. We need to move away from the stereotypes that box us in.”
Asked about the scent itself, which was created by the perfumer Anne Flipo, she says, “I love the fragrance! I love tuberose, and I also love sandalwood—the complementing natures of both, and the duality of both.”
ellecanadaIs this attitude something you’ve learned over time?
“Everyone has to learn how to live in an environment that has not made it easy for women to claim their place, so I think it’s all women’s responsibility to step forward. My goal is that a girl will watch The Martian or Interstellar and think ‘I want to be an astronaut or a quantum physicist.’ It’s important to show powerful women who are good at their jobs because young girls need those examples.”
Was there anyone in your life who had that kind of impact on you as a child?
“I remember my great-grandmother telling me that women shouldn’t drive cars. I have such a strong memory of her saying she felt she’d paid too much for gas and ‘It serves me right because I have no business driving; women shouldn’t do stuff like that.’ I always thought you could do whatever you wanted to do, and then to have someone tell me that women were limited was disturbing. It wasn’t until I got older that I realized, ‘Oh, the programming starts so young!’”
Do you think you’d have made any different decisions in your life if you’d had different representations of women when you were growing up?
“I don’t think so. My whole life I wanted to be an actor. Perhaps the seed was planted when I saw Sigourney Weaver in Alien, wiping the floor with the men on the ship. Who knows? Maybe that’s why I always saw film as a way for women to break through stereotypes—although I realized as I got older how few and far between those characters are. That’s why I now work very hard to create more opportunities for women.”
You’re the ambassador for Woman by Ralph Lauren—a perfume inspired by the designer’s idea of a “fearless yet feminine” heroine. How does it feel to have been chosen as the embodiment of that ideal?
“I’m thrilled to be the face of Woman by Ralph Lauren, especially at a time when the idea of femininity is evolving. Women can be powerful, graceful and complex, with the ability to make any choice they desire. To me, the fragrance is modern yet timeless. It is delicate yet strong, sensual and sophisticated.”
Are you someone who wears perfume every day?
“If I’m not working, my beauty routine is pretty simple: moisturizer with at least SPF 50 and a spritz of Woman by Ralph Lauren before I head out the door. I like nat*ural products, such as rosewater and coconut oil. If I’m going out or doing a red carpet, I love a bold red lip and glamorous hair.”
Speaking of red carpets...that segues quite nicely into talking about what happened at Cannes this year. You were on the film festival’s jury, and at the closing press conference you expressed that you found the representations of women in many of the films you’d seen “disturbing.” Did you expect that comment to get the attention it did?
“The thing I’m sad about is that my comments were the only ones that went everywhere, because every other woman who was on the jury said something incredible in that press conference too. We’d been talking about it as a group, saying: ‘Are you guys seeing a pattern here? When are we going to see a film from a woman’s point of view with a female lead? How come all these women are just there serving the men’s storyline?’ When the press conference happened, I wasn’t planning on saying all that stuff, which is why I was a bit shaky. It was one of the first questions, and the [journalist] said he wanted to ask the women ‘A lot of female directors were acknowledged this year, so do you think the industry is in better shape?’ Which basically asks ‘Since so many women won prizes, is the problem fixed?’ All us girls laughed, and I went first, but everyone hit a different part of the industry that needs to be looked at in terms of how we view female characters.”
Why did you feel shaky?
“I’ve always been someone who speaks her mind, but the thing is I love Cannes so much. I talked to the festival director beforehand about what I was witnessing in those films and how it made me feel about how the world sees women. He actually said, ‘You should say something.’ It was never about me going against Cannes or stabbing someone in the back.... But my experience with the press is that sometimes things can be taken out of context, so in a situation like that, where I’m in front of all these journalists, speaking what I believe in my heart, I feel very vulnerable. In many cases, the media like to find something negative or turn it into a fight, especially when it pits women against each other, and I was aware of that while I was speaking. Like, ‘Here I go speaking my truth, but someone is going to misinterpret these words.’”
Why do you think they are so interested in seeing women fight each other?
“It’s divide and conquer. It’s like kings and commoners back in the old days: When the common people get along, they can overthrow those in power; when you have a minority group fighting each other, they are less strong. There’s a myth that women don’t work well together; they hope that by perpetuating that myth, we will never have power. I have never been in a situation where I’ve had bad experiences with women. To me, we’re so nurturing and supportive and the best collaborators.”
That reminds me of a recent headline speculating that Lorde was no longer in Taylor Swift’s girl squad—it was the biggest celebrity news of that day.
“They don’t write those stories about men. I’m very interested in sisterhood, and many times I’ve experienced a strong bond working with an actress that doesn’t end when the movie does. There is no one else who under*stands what it’s like to be a working actress. I can’t imagine life without my girlfriends.”
What do actresses talk to each other about?
“Oh, God, everything! Families, jobs, who’s good to work with, who’s bad to work with. We warn each other in terms of directors or studios or producers.”
What has your experience of fame been?
“I have a very strong separation between my personal life and my work. I know there are certain restaurants in L.A. or New York where there will be photographers, so I avoid them. I do my best to be as quiet as I can when I’m not working or doing press for a film. For the most part, people have been really respectful. The one thing I will say—and I’m not going to talk about it—is that the worst I’ve ever experi*enced was at my wedding. There were helicopters in the sky during the ceremony, and it was really shocking. I was like, ‘I get it. This is the trade-off,’ because, to be honest, I’ve never felt invaded before in this industry.”
You actually took to social media to call out those paparazzi.
“I wanted people to under*stand what they were viewing [when they looked at those shots]. Just like with hacked nude photographs of actresses, if you’re looking at it, you’re participating in it. I understand what I signed up for as an actress, and I know paparazzi comes with that, but I wanted everyone who was sending me beautiful comments to understand why I might not look super-happy in those pictures they were seeing. At some point, I will share a personal photo because it was one of the best days of our lives and I want people to know that it was about love, not invasion.”
Is there a question you get asked a lot that you hate?
“To be honest, I get pretty great, varied questions. I will say that the very first year I did press was when The Tree of Life came out and I was this unknown. At the end of the movie, my character kisses Brad Pitt’s character, and I was always getting asked, ‘What was it like kissing Brad Pitt?’ You get that whenever you do a movie with a famous male star, and I’m like, ‘Guys, come on!’ because it focuses on something that it’s not about.”
People do realize you guys are actors doing a job, right?
“Exactly. I have no idea what it’s like kissing Brad Pitt because we were playing characters and doing what our characters would do in that situation!”
This fall, you star in Molly’s Game, a film based on a real woman who went from being a world-class skier to running a high-stakes VIP poker game. Why was it import*ant to you to tell her story?
“I didn’t know much about her, but when I read Aaron Sorkin’s script, I was blown away, and I started to research her. What really fas*cinated me is that her story is about how society sees a woman taking charge, especially what that woman has to become for men to accept her in that position. I thought about that a lot.”
And what were you thinking?
“I think that in the United States, and probably in many other countries, it’s easier for men to accept a woman in power if they find her sexually desirable.”
Because being hot is essential to holding office, right?
“It’s ridiculous. The way forward is we need to understand that women have more to offer than their sexual de*sirabil*ity—what about their intellect or ambition? It’s sad if we as a society deem women only valuable for their looks because everyone ages out of that.”
What would you like your legacy to be, your ultimate impact on the world?
“It’s not a bad thing to want to make your mark on the world, but I don’t think it’s all that important to have your name withstand the test of time. It’s more about what I’m doing right now and what I’m doing to contribute to making the world a better place, as cheesy as that sounds.”