Choo is a
Malaysian of Chinese descent, who was born in Penang in 1961 into a family of shoemakers. He made his first shoe when he was 11 years old. He is perhaps the most famous of students of Cordwainers' Technical College in London, from which he graduated in 1983. The college is now part of the London College of Fashion. Choo has divulged that he worked part-time at restaurants and as a cleaner at a shoe factory to help fund his college education.
Jimmy Choo's beginnings can be traced back to his workshop in
Hackney, East London, which he opened in 1986 by renting an old hospital building. His craftsmanship and designs were soon noticed and he came to the verge of international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Patronage from Diana, Princess of Wales from 1990 onwards further boosted his image.
In 1996, he co-founded Jimmy Choo Ltd with UK Vogue accessories editor
Tamara Mellon.
In April 2001, Choo sold his 50% stake in the company for £10 million. He has since been concentrating his work on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd. The Jimmy Choo London line, also known as Jimmy Choo Ready-To-Wear or simply, Jimmy Choo, is under the purview of Tamara Mellon. The ready-to-wear line has expanded to include accessories such as handbags.
Choo currently resides in London. He is involved in a project to set up a shoemaking institute in Malaysia, where his iconic status is often evoked to inspire budding shoemakers and fashion designers.
