I agree, gucci. I think that, until recently, they've not had the most daring offerings.
But if you want to buy a classic pair of heels that feel great and look great, then Choos are a terrific option. For example, the Elevens are really basic and classic, yet the details were carefully considered. The heels are well positioned under the heel and they flare out towards the base, creating a really sexy line from the back. They are also cut low and show toe cleavage, which I love. They don't jump out at you with creativity, but for a basic shoe, I just adore them - they're classic and comfortable.
And it does seem that they have a bit more daring options more recently. Love those pink shoes, erzebeth! Simply gorgeous!