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How Supermodel Joan Smalls Has Gone After What She Wants in Life—and Gotten ItYou don’t reach Joan Smalls’ levels of supermodeldom by just showing up and hoping for the best. Actually, the Joan Smalls way is to set goals—big goals—and go for them. “Even when I was hearing no, no, no…I wanted to prove them wrong,” the 28-year-old recalls of her early modeling days, when she felt stuck doing catalogs. “I was maybe 20, 21, and really frustrated with how things were going. I knew something required a change.” So the Puerto Rico–born Smalls sat down and wrote a detailed and fairly ambitious to-do list: Get shot by Mario Testino, walk in the Victoria’s Secret show, be Estée Lauder’s first Latina spokeswoman. Check. Check. Check. And on her résumé since then? She’s played muse to Givenchy’s Riccardo Tisci, become a regular in the Balmain army, and made a particularly badass cameo in Beyoncé’s “Yoncé” video. How exactly do you make all that happen? Smalls gives the backstory on her goals strategy:
GLAMOUR: You’re a doer. How did you jump-start your career?
JOAN SMALLS: Initially that meant finding a new agent; I needed someone who believed in me like I believed in myself. I had a game plan: Make sure to get an exclusive. Shoot with this photographer. Go to events. Be social. But also being black and Hispanic, you have so much to prove to yourself and your family and everybody back home. I wanted to prove to people it doesn’t matter if you come from a small little island, that you can make it in this industry.
GLAMOUR: Did you always feel confident? Or did that come later?
JS: Back home I had always been comfortable around people. I was the troublemaker, always being funny—that’s just who I am. I’m Latina; I’ve always had that extra little flavor. But when I got to New York, it became about being comfortable with myself in a place where I didn’t know many people, and that was the big challenge. Ultimately my personality helped me build relationships with the people I was working with, and I was able to stand out.
GLAMOUR: You’ve gotten pretty good at lining up goals and making them happen. Were there any you knew to pull the plug on early?
JS: I remember one. When I first started out, I wanted to be the face of a box of hair color. I thought that would be so cool. That kind of phased out.
GLAMOUR: Staying focused clearly paid off. Models.com ranks you as one of the Money Girls [one of the industry’s highest earners]. What feels most important to you now?
JS: Breaking barriers. When it comes to modeling. I think there’s only so much runway I can do, so many covers—which I love—but it’s also about doing things that haven’t been done.
GLAMOUR: Like what?
JS: I’d like to see more beauty campaigns for girls who are mixed Latina and black. And if I’m in them, that’s great, but overall there’s a scarcity there. Companies need to be more mindful of the world we live in and who their consumer is.
GLAMOUR: Speaking of being mindful, you called out Maxim on Snapchat when they mistakenly put your name on a photo of Brazilian model Lais Ribeiro. You told them, “Get your **** together.”
JS: It’s like, come on, guys. You’ve seen me enough, or just double-check. It goes back to that whole thing of “oh, we all look alike.” And Lais, she’s beautiful, she’s a friend, and I’m really honored to have been compared to her, but she should have her own image. At a certain point, it starts getting to me.
GLAMOUR: When things like that happen, do you go directly to social media? What’s your outlet?
JS: I have two older sisters. They know everything. Same with my mom. When the Maxim thing happened, I was with them in Puerto Rico; we talked through how I should respond. They’re my biggest cheerleaders. Say I don’t get a job; they’re like, “Joan, just continue on.” They always taught me to believe in myself, to always kick *** and take names. “Be that Joanji that we know.”
GLAMOUR: You’re clearly proud of your heritage. But you’ve talked about growing up and not fitting into the physical ideal in Puerto Rico. So you wished you were curvier?
JS: Of course. Everyone does, especially when you’re younger and guys don’t like you because you’re flat-chested and have skinny legs. I would double up my socks so my calves looked bigger. But around junior high school, my attitude changed. I was like, It is what it is.
GLAMOUR: But in fashion isn’t everyone on a diet?
JS: I don’t diet. I’m Puerto Rican! You can never take my rice, pork, and beans away. Plus, I love to cook. I’m one of those people who stay in the kitchen standing while everything is cooking, checking on everything. I picked that up from my grandmother. So yeah, I’m still going to indulge. I just do the extra 10 minutes at the gym. I’ve been boxing since college.
GLAMOUR: What about beauty? What’s your off-duty routine?
JS: When I’m back in Puerto Rico, I let my hair be wild and curly. I’ll leave conditioner in it and let it air-dry. But I always do my brows—I have a little scar on my left brow, so I always fill them in with a pencil. And I put on lots of Estée Lauder Advanced Night Repair Serum. I even use it on my lips.
GLAMOUR: So what’s next—future goals?
JS: Real estate fascinates me. I bought an apartment in Brooklyn about a year ago and turned it into a models’ apartment. I wanted to create a place where new models would feel comfortable: It has a gym, a doorman, and there’s not, like, 10 of them in two bedrooms. My boyfriend [Modellounge founder Bernard Smith] and I are always thinking up ways to tie fashion with other worlds. You’ll see celebrities doing certain things, and we’re like, Why aren’t models doing it? Then we’re like, Hmm, let’s pitch that idea! That’s how I became W Hotels’ first global fashion innovator [creating design, event, and travel product ideas and brand partnerships]. He’s someone I can bounce ideas off of.
GLAMOUR: Is that what you look for in a partner?
JS: Yes. But I also need someone who can dance. I can’t take someone with two left feet. And they need a sense of humor. If I mess with somebody, it’s because I love them, but you need to be able to throw jokes at me too. We’re always being stupid with each other. But most important, they need to be ambitious. I need someone who always wants more out of life. Like me—I’m just that way.
Fashion Editor: Jillian Davison
Simone Kitchens is Glamour’s associate beauty director.
She got two looks...Tell me she got more than 1 outfit...
^Stunning!Here's the other one: