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Jonathan Anderson - Designer, Creative Director of J.W. Anderson & Loewe

Ten years and he managed to not get burnt and stay relevant… That’s impressive and one of the very few designers that has achieved such a feat.

Other designers like MGC or Demna run out of ideas in three shows and burnt their brands with the most terrible merch and with awful logomania.

In his case, everything felt desirable, made sense and had a high fashion vibe about it. He was the first one to introduce a total brand revamp with the new logo, packaging and stuff… then BV, and then the rest of the brands followed but with little success.

I think he has a great mind and can’t wait to see what he does at Dior. After MGC’s Zara approach literally anything will be welcome. You can’t be worse than her. She is the rock bottom.
 

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