Jonathan Anderson - Designer, Creative Director of J.W. Anderson

He was able to keep up the Loewe buzz with kooky meme-worthy designs. But the best sellers were the puzzle bag, the logo'd white tanks, denim with the knee logos, logo'd basket bags and the inflated sunglasses. Sure there were viral moments with balloon shoes but what got the brand to a billion were those products.
If anything, his greatest contribution was vacay-wear for rich people (mostly status-seeking Karens) that want to look artsy/cultured. See White Lotus.
 
He was able to keep up the Loewe buzz with kooky meme-worthy designs. But the best sellers were the puzzle bag, the logo'd white tanks, denim with the knee logos, logo'd basket bags and the inflated sunglasses. Sure there were viral moments with balloon shoes but what got the brand to a billion were those products.
If anything, his greatest contribution was vacay-wear for rich people (mostly status-seeking Karens) that want to look artsy/cultured. See White Lotus.
Oh naur! White Lotus is mostly Australian designers:
Vogue Article: All the Australian brands we’ve spotted on ‘The White Lotus’
 

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