...
OK, you get the idea...the rest can be seen at their website:
http://www.blowpr.co.uk/JULIANandSOPHIEsite/school/tunnel/index.htm
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]Where else is there left to go when you RUN OUT OF FASHION .....
or rather the motivation to revisit it, or when you are faced with the challenge of inventing something that has not first been reviewed & authenticated by Vogue or The Face ...................?[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]Just think about the task facing fashion designers, and the project in hand ..... at the moment EVERYONE EVERYWHERE is obediently designing for spring-summer-autumn-winter-2004, because that's what they're supposed to be doing, because the rules clearly state that 2004 follows 2003 in orderly sequence.[/font][font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]
'2004' is going to be THE big theme of next year, and it's going to be the closest thing we've ever had to 'RIGHT NOW''.
[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]But you just KNOW how it's all going to unfold:
Designing for 2004 is going to be all about designing in the manner & style of past decades, in tribute form, cos that's become the tried & tested way to get a new idea accepted these days... by wrapping it up in nostalgia to soften the blow of recognition.[/font][font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]
The theme and references of '2004' are going to be littered with imitations and lookalike tributes to past styles, shapes, structures, phrases and moods, because the language of Style has come to define anything 'NEW' as being characterised by it's arrangement, as if all the GREAT AND IMPORTANT things have been done, and now we are just left celebrating their rearrangement.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]That is just where we are.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]The Designer is now positioned where the press want them to be: Everything you create is achieved within the space given to you by the media, and everything that is made which falls outside that focused space is completely invisible to all but the designer......or rather in press terms, it simply does not exist at all, and nor should it.
2004 is the given space, and should 2004 be declared another revival, then anything else is just going to seem too radical, audacious and strange.
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[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]The system of delivery works something like this:
2004 will probably look something-like-1993-or-some-other-style, will arrive in the shops in January 2004, but will first be previewed by Press&Buyers in September 2003, who will probably tire of it by Christmas..... but doesn't this system of delivery seem incredibly PREDICTABLE AND SLOW ?
Why are we only allowed access to 2004, when desire for new things and THE SPEED OF FASHION surely justifies forward access to maybe 2005 , 6 or 7 ??!
The reason simply is......... NOBODY HAS DESIGNED IT YET..
Isn't it strange, there are thousands of creative people designing clothes all over the world, but nobody seems to be designing beyond 2004.
It's as if we are not allowed.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]It's 2003, and we are only now able to purchase for the first time, the sci-fi-video-mobile handsets that are like the ones they had on Star Trek 25years ago.
New Technology, Old idea: Another previously unattainable idea has blazed onto the market at a snails speed.
Another technological milestone has finally been passed.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]But technology is not the future, it is the easily influenced kid-brother of imagination, and right now it is imagination that should be driving forward technique, showing everybody the new ways of making and designing.
We always have the past shapes for as long as we wish to remember them, but the future requires an act of sheer imagination.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]Fashion isn't just the latest version of deja-vu called 2004, it's the NEW WAYS OF MAKING which cast their influence way beyond it.
With this much technology , and the ability to stylistically move backwards and forwards in time, surely we ought to be venturing somewhere beyond 2005 by now........
At least just for one season.[/font]
[font=Arial,Helvetica,Geneva,Swiss,SunSans-Regular]JULIAN AND SOPHIE, July 2003.[/font]