Karl Lagerfeld for a French Safety Campaign

[maraschin0]

I thought this was cute/interesting!

Cred: see source

Karl Lagerfeld dons a reflective yellow vest for a new French road safety campaign, declaring, "It's yellow, it's ugly, it doesn't match anything, but it can save your life."
According to Bloomberg, "Lagerfeld agreed to pose in the shapeless protective apparel as part of a French government safety-awareness campaign, which was kicked off yesterday. The vest and a reflective triangle will become mandatory for all drivers and cyclists on July 1. The number of traffic deaths in France jumped 10 percent to 346 in May, the highest since the beginning of the year, the Ministry of Environment said on its Web site. Two cyclists have died in Paris since the introduction of free municipal bicycles last year"

Source: http://www.towleroad.com/2008/06/karl-lagerfeld.html

 

[mkd1187]

surprising... but good - I guess..? Not sure why but.. ok

 

[baguette]

oh my

 

[Dkammern]

sacré karl!

il viens nous sauver la vie!

 

[Salvatore]

awww..that is adorable!

 

[SusanSuperstar]

I love it! It´s so unexpected!!!!!

 

[GasolineRainbow]

Such a great idea to get him to pose for the campaign. But I'm confused as to why drivers have to wear the vest. Seems kind of pointless to wear a bright yellow vest in a car.

 

[Salvatore]

I think is for when you have car troubles and you must exit your car to fix things. I could be wrong but I think this is what it is for. (judging by the image)

 

[capt.charly]

i have this advertising in my street ^^

 

[lemeray]

Does that mean whenever you are driving in France you must always wear a yellow vest?

 

[ChloeFrancoise]

Why couldn't we have safety ads like that here?

 

[Salvatore]

Does that mean whenever you are driving in France you must always wear a yellow vest?

I doubt it.

 

[capt.charly]

no, you must have some with the number of passengers and if you have a problem and that you must put yourself on the side of the "highway" and that you leave your car, you must imperatively put the yellow vest . (sorry for my english)

Does that mean whenever you are driving in France you must always wear a yellow vest?

 

[lemeray]

Ah okay thanks for clearing that up...sounded a bit extreme to wear it everytime

 

[capt.charly]

ya !!

Ah okay thanks for clearing that up...sounded a bit extreme to wear it everytime

 

[Trista]

Hahahaha...oh Karl...I love this ad. It makes a good point but the tagline is SO Karl.

 

[DandyWarhol]

i saw this last night and i LOLed

 

[iluvjeisa]

Why couldn't we have safety ads like that here?

Good luck trying to get the girls stranded on the side of the freeway putting on things like that with only twe****g truck drivers around

 

[yellow-submarine]

Oh my!

 

[Diamond Star]

This is so brilliant. Only in France would they have such a stylish safety campaign