Lacoste F/W 2024.25 Paris

How many times have they tried to relaunch this label?? And more important...how many times are they going to keep trying??
At this rate the poor crocodile will prefer being skinned to make a Birkin, than keeping on with this neverending "relaunch"!!
 
I actually liked the collection, how they used the iconic symbols of the brand the green, white, tennis and the croc but took it a step further from the polo shirts and little sweaters. The footwear and some of the looks were suspect and the music was hypnotizing but its going to look nice in real life.
 
The collection is good!
I miss the creative energy of Louise but there are cute pieces here.

How many times have they tried to relaunch this label?? And more important...how many times are they going to keep trying??
Actually, the Louise Trotter era was quite important for them as it helped them close the gap between runway and stores and for once, there was really a good response.

What Christophe Lemaire did was good for the image of the brand but the clothes were never produced.

So part of the new strategy is to have less gap between lifestyle and performance at Lacoste…
 

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