Lauren Conrad Collaborating with Kohl's

Discussion in 'Designers and Collections' started by stateofbliss, Apr 22, 2009.

  1. stateofbliss

    stateofbliss New Member

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    Kohl's bags 'Hills' star Conrad for celebrity clothing line

    By Megan Hupp And Doris Hajewski
    Posted: Apr. 22, 2009

    http://www.jsonline.com/business/43400757.html
     
    #1 stateofbliss, Apr 22, 2009
    Last edited by moderator : Apr 22, 2009
  2. stateofbliss

    stateofbliss New Member

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    April 22, 2009
    ‘The Hills’ Star to Design Clothing for Kohl’s

    http://www.nytimes.com/2009/04/22/business/22kohls.html?ref=business&pagewanted=print
     
  3. kala_dev

    kala_dev New Member

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    "oh my god like i am like going to like make this soooo happen like like like..... "




    i dont get celebrity collaborations. why can't they just do with designers. why lauren. maybe because she has nothing else to do after "the hills" now she is moving down to "the ocean"
     
  4. BrokenFlowers

    BrokenFlowers New Member

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    Good for her, smart move.
     
  5. Zposen

    Zposen Well-Known Member

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    I'm not a fan of Khols but I gotta agree its a smart move on her part. Its a way to use her celebrity/name that she has slowly built up in the last few years. I am sure she will use whatever power she has to make cute and well made clothes.

    Then, she will be able to concentrate on her own personal line and really build it up to be something like Alice and Olivia or Jenny Kayne...
     
  6. lucy92

    lucy92 Administrator

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    here is a pic of the new line
    nytimes.com
    [​IMG]
     
  7. stateofbliss

    stateofbliss New Member

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    ^ That's actually not from her new line. Kohls just took pictures of her touring their store and checking out the clothes and other inventory.

    Here's a clip from her trip to Kohls:

    http://www.youtube.com/watch?v=YTpxC4RcEl4
     
  8. HeatherAnne

    HeatherAnne Well-Known Member

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    Great opportunity for her. The Vera Wang collaboration with Kohl's seemed to be successful and well done so I expect the same for Lauren's line.
     
  9. lucy92

    lucy92 Administrator

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    the nytimes caption for the pic was:

    "Lauren Conrad, a star of the MTV reality series “The Hills,” with a dress from her new clothing line, which is due at 300 Kohl’s stores in October."

    perhaps she is walking around a model store of some sort....
     
  10. couturecouture

    couturecouture New Member

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    I'm not an especially huge fan of Kohl's but good for her. She is going to be able to reach out to a lot of her fans this way, and reach groups of people who might buy her line because they can afford it and like it and not because of who she is. I think she's a smart girl and I believe her when she say she won't put her name on a product she wouldn't buy.
     
  11. nicole-marie

    nicole-marie New Member

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    ahahaha I hadn't heard about this. The only real fashion at Kohl's is the Simply Vera line, and it doesn't look like that is going to change anytime soon.
     
  12. chaneladdict

    chaneladdict New Member

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    This is pretty exciting. and seriously, since Vera came to Kohl's I have been shopping there a lot and everything I've worn from there has gotten compliments. We shall see how this turns out.
     
  13. Tiffannie

    Tiffannie New Member

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    Thats great because her designs are pretty nice
     
  14. loladonna

    loladonna New Member

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    I'd be surprised if the clothes in post #6 are from her line. The sign above the rack has someone else's name on it. Also, Lauren doesn't really wear or design many prints. Most of her designs have been solid colors.
     
    #14 loladonna, Apr 25, 2009
    Last edited by moderator gemi_12: Apr 25, 2009
  15. couturecouture

    couturecouture New Member

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    I'd be surprised too. I also saw a caption that said she was wearing a dress from her line, and she's not.
     
  16. Erin

    Erin Iowa Girl Loves Fashion

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    Great marketing move.. that Times article is very good at showing this.. fashion-wise, their first big coup was getting Simply Vera, IMO.. a large part of Lauren's target market I'm sure shops at Kohl's, especially in the Midwest.
     
  17. chaneladdict

    chaneladdict New Member

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    I wonder if there are any previews of the line available anywhere yet?
     
  18. rsnapple

    rsnapple New Member

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    i would love to know as well
     
  19. stateofbliss

    stateofbliss New Member

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  20. lucy92

    lucy92 Administrator

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    thanks for the update! the top looks decent. i wish they'd stay away from prints in this cheaper line. prints are trickier to make and can thus, look cheap.
     

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