Liu Wen


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CONFIRMED.

It has come to our attention that Liu Wen had declined to renew her Estée Lauder contract and decided to part ways with the beauty giant, where she was a valuable and determined representative (and personality!), after seven years.

Her contribution and status as Estée's first Asian spokeswoman will be irreplaceable and a feat achieved by few individuals. It was a once-in-a-lifetime opportunity to have Liu Wen be included in a new, inspiring and meaningful legacy connecting women of the world, and continues to empower beauty as you are.

Thank you.
 
CONFIRMED.

It has come to our attention that Liu Wen had declined to renew her Estée Lauder contract and decided to part ways with the beauty giant, where she was a valuable and determined representative (and personality!), after seven years.

Her contribution and status as Estée's first Asian spokeswoman will be irreplaceable and a feat achieved by few individuals. It was a once-in-a-lifetime opportunity to have Liu Wen be included in a new, inspiring and meaningful legacy connecting women of the world, and continues to empower beauty as you are.

Thank you.

I think its really brave for a model to initiate the breakup with a BEAUTY GIANT, and it seems the GIANT is very mad at her decision, I mean Hilary Rhoda has never really left Estee Lauder although during the Constance era she was invisible, but the brand takes it for granted, that models should bind themselves to the lucrative contract for ever even if their faces would never front the brand, and the brand could dump anyone anytime but its not tolerable the other way around, so I think Liu Wen really pissed off the giant this time, anyway kudos to her and her team, wish her best luck!
 
Liu seems to have her iron in so many fires that this is not remotely a step back for her. Like Ollie said, she was not especially visible through Estee Lauder so it's really more of a hindrance to stay with them, career-wise... she gets the cash but not the exposure. She can do better, basically ^_^
 
Its funny because she just shot a huge Estee campaign with Carolyn, Joan and Hilary in LA. Anyways good for her. The Asian market is SO important these days for brands, so Chanel made a great move whether they use her only for Asia or globally. She has a beautiful face, I look forward to her Chanel beauty campaigns.
 
I hope her Chanel campaign(s?) is not just for the Asian market. She deserves something big!
 
Its funny because she just shot a huge Estee campaign with Carolyn, Joan and Hilary in LA. Anyways good for her. The Asian market is SO important these days for brands, so Chanel made a great move whether they use her only for Asia or globally. She has a beautiful face, I look forward to her Chanel beauty campaigns.

You must've mistaken her with FeiFei, Feifei was spotted with these people shooting something for EL last month, and for Liu Wen it's been a while since her last Estee Lauder gig
 
Its funny because she just shot a huge Estee campaign with Carolyn, Joan and Hilary in LA. Anyways good for her. The Asian market is SO important these days for brands, so Chanel made a great move whether they use her only for Asia or globally. She has a beautiful face, I look forward to her Chanel beauty campaigns.

Fei Fei darling.
 
It was revealed that Liu Wen opted for Chanel instead and not EL's offer. And yes, she secured a beauty contract with Chanel. More details weren't given though.







I think its really brave for a model to initiate the breakup with a BEAUTY GIANT, and it seems the GIANT is very mad at her decision, I mean Hilary Rhoda has never really left Estee Lauder although during the Constance era she was invisible, but the brand takes it for granted, that models should bind themselves to the lucrative contract for ever even if their faces would never front the brand, and the brand could dump anyone anytime but its not tolerable the other way around, so I think Liu Wen really pissed off the giant this time, anyway kudos to her and her team, wish her best luck!

Did we missed something. You made it sounded like Liu Wen ended on a bad term with EL. Did she? How are they pissed? Just curious. They were pretty cozy just a couple months ago... would've been awkward if that were the case. Otherwise this whole decision thing was recent as weeks ago. Then again, you probably know something more than we do. And I concur about Liu Wen being the one who unplugged the agreement - hopefully things will be alright. :smile:
 
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Ooh. so excited to find out the details of her Chanel beauty contract!
 
Can't wait to see what her contract with Chanel will be like ! But I'm glad for her, it's great news ^_^
 
so glad she left EL. she was getting no visibility and they were so clueless as to how to market or feature her. excited to find out more about this chanel contract...

here's to bigger and better things!
 

Yes, same here. Thrilled for her and this new chapter.












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instagrams: flora__xiang, topliuwen & wenzilw_; sina.com; weibo.com
 
You must've mistaken her with FeiFei, Feifei was spotted with these people shooting something for EL last month, and for Liu Wen it's been a while since her last Estee Lauder gig
Thanks for the info. I did not get a good view of the girl because she was in the backseat of the girl... I assume Liu Wen since she has been associated with EL for a while...

I think EL did a bad move letting her go...
 




MARIE CLAIRE CHINA JULY 2017
'Nice & Simple'
Ph: Li Qí
Stylist: Mix Wei
Hair: Zhang Fán
Makeup: Hé Lei




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Apparently the Chanel Gabrielle Handbag Campaign was for this:



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