Loewe 'Aura' Fragrance 2019 : Kris Grikaite by Craig McDean

[libra]

Backstage:

perfumesloewe

 

[dior_couture1245]

The gold makeup is kind of distracting and harsh looking, especially the glittered lips. The last picture of Kris without the makeup is a better shot...

And the video is ??? useless?

I LOVED the 001 campaign and commercial. It was such a fresh, sensual and unexpected fragrance ad. I’m surprised this campaign is so...standard fare.

 

[ivano]

isn't this by Meisel? I don't see Pat and Guido in that pic. But I like this ad

 

[Benn98]

Peter Philips just died a million deaths. This is really quite impressive as a beauty shot. Perfume campaigns have become so literal and corny, so I reckon it's a winner. Very much what Loewe is about right now.

 

[Royal-Galliano]

has another chemical plant exploded? because kris looks like she's just survived the disaster. looking at the picture gives me uncomfortable chills.

 

[FashionMuseDior]

Now this is great, I love when they do this fun, creative, beauty shots for campaigns.

 

[phungnam96]

Yuck.

 

[TommysBaby]

Shot by Craig McDean.

 

[vogue28]

I love this, purely for how it doesn't fail to make an impact, even though it does feel more... beauty shot as opposed to a fragrance campaign. Something dynamic and visually-arresting like this is a welcomed change from the likes of Jennifer Lawrence's pedestrian Joy by Dior campaigns.

 

[Joromana]

I love how beautiful this.

I don't 'get' it as an ad for a fragrance, especially for a brand like Loewe.
There seems to be a disconnect here.

But as a standalone image, quite beautiful and always happy to see Kris Grikaite in anything.

 

[GivenchyHomme]

The lens and angle used offers no visual interest. All I see here is a run of the mill beauty shot. The makeup is wild, so why not use that as inspiration for the photography?