Loewe 'Aura' Fragrance 2019 : Kris Grikaite by Craig McDean

Discussion in 'Ad Campaigns' started by libra, Oct 8, 2019.

  1. libra

    libra Well-Known Member

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    [​IMG]

    Backstage:
    [​IMG] [​IMG]
    perfumesloewe
     
  2. dior_couture1245

    dior_couture1245 Fat Karl

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    The gold makeup is kind of distracting and harsh looking, especially the glittered lips. The last picture of Kris without the makeup is a better shot...

    And the video is ??? useless?

    I LOVED the 001 campaign and commercial. It was such a fresh, sensual and unexpected fragrance ad. I’m surprised this campaign is so...standard fare.
     
  3. ivano

    ivano Well-Known Member

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    isn't this by Meisel? I don't see Pat and Guido in that pic. But I like this ad
     
  4. Benn98

    Benn98 Well-Known Member

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    Peter Philips just died a million deaths. This is really quite impressive as a beauty shot. Perfume campaigns have become so literal and corny, so I reckon it's a winner. Very much what Loewe is about right now.
     
    anlabe32, libra and sixtdaily like this.
  5. Royal-Galliano

    Royal-Galliano Well-Known Member

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    has another chemical plant exploded? because kris looks like she's just survived the disaster. looking at the picture gives me uncomfortable chills.
     
  6. FashionMuseDior

    FashionMuseDior Active Member

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    Now this is great, I love when they do this fun, creative, beauty shots for campaigns.
     
  7. phungnam96

    phungnam96 Well-Known Member

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  8. TommysBaby

    TommysBaby Active Member

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    Shot by Craig McDean.
     
  9. vogue28

    vogue28 Mod Squad Team Leader

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    I love this, purely for how it doesn't fail to make an impact, even though it does feel more... beauty shot as opposed to a fragrance campaign. Something dynamic and visually-arresting like this is a welcomed change from the likes of Jennifer Lawrence's pedestrian Joy by Dior campaigns.
     
    ForTheImage, Nomar and mathiaskatz like this.
  10. Joromana

    Joromana Active Member

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    I love how beautiful this.

    I don't 'get' it as an ad for a fragrance, especially for a brand like Loewe.
    There seems to be a disconnect here.

    But as a standalone image, quite beautiful and always happy to see Kris Grikaite in anything.
     
  11. GivenchyHomme

    GivenchyHomme Well-Known Member

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    The lens and angle used offers no visual interest. All I see here is a run of the mill beauty shot. The makeup is wild, so why not use that as inspiration for the photography?
     

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