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OMG I didn't even read the title properly and just realised it was a menswear campaign...I don't know about this one. To be blunt it just looks really gay. The pose and the styling is so obvious. Many designers are succeeding in androgyny but I feel like it's one gimmick after another with him. Menswear is the area he's weakest in and that goes for Loewe as well as his own brand. As a gay male I find his menswear highly unappealing and this ad is doing nothing to change my opinion.