Good comments from Lena there. Whereabouts will the store be? What sort of customers are you aiming at? When you say "couture", do you mean "couture" or "prêt-à-porter"? Will it be remaindered stock or up to the minute stuff? If the latter, how did you manage to persuade fashion houses to supply you with couture clothing without having a name for the shop? They tend to be quite difficult when it comes to image, you know. Imagine the CEO of a couture house sending a memo to the business development person asking them why the house's products are being sold in a shop called, for example, Fashion Victim? Imagine some uptight designer throwing the hissy fit to end all hissy fits over this.
PK