Loro Piana F/W 2024.25 by Mario Sorrenti

chrisand489

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Bibi Breslin, Anok Yai, Angelina Kendall, Leon Dame and Woosang Kim
Loro-Piana_FW-24-25-ADV-Campaign-4.jpeg
Loro-Piana_FW-24-25-ADV-Campaign-3.jpeg
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(WWD)
 
Mario Sorrenti is the new cheesy Mario Testino.
🤮🤮🤮🤮
 
I am not in love with the location, casting, or fashions. The ad campaign does not excite.
 
In all 3 pics, it looks more like Woosang is the tech-savvy member of the family and he has a new camera and thinks he knows what he's doing with the timer but not really. It's almost late 19th century/meeting a camera lens for the first time 🧍‍♀️👬
 
totally campy like :

The Gentlemen (season 1 netflix ) story by Guy Ritchie​

 
Looks very off-brand Burberry, like a interim designer campaign for the pre-seasons.

That first shot really bugs me with Woosang being out of focus and still having that much going on in the background. So stuffy and musty looking.
 

weibo.com/loropiana
Much better,
and for the clothes, especially the womenswear, and the accessories, I do think Nathalie Marrec is more interesting that many "quiet-luxury iykyk" brands. I quite like that they gave her a lot of time to shape the brand: Anok's looks (the silk blouse and the armchair shot) are just in-between YSL and Armani.
 

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