Loro Piana S/S 2025 by Mario Sorrenti

[chrisand489]

Angelina Kendall, Anok Yai, Leon Dame, Selena Forrest & Woosang Kim





(Yahoo)

 

[BalkaniStaCouture]

Very nice! I like it!

 

[FashionPower]

You know it's gonna be a PGDM mafia cast when you see Selena starring in it...YAWN

 

[fashionlov]

Same casting as the previous season? Piergiorgio please move on...

 

[fauxfashion]

loropiana.com

 

[WAVES]

It’s a good campaign - some of the shots are gorgeous !

 

[yslforever]

Same casting as the previous season? Piergiorgio please move on...

I disagree, in some cases, a repeat casting and art direction helps emphasizing a brand's consistency and positioning, over the trends.
Like Chanel had Inès, Claudia, Freija as repeat RTW models and Vittoria as beauty muse for 10 years now.

Here those are really gorgeous pics.
I am surprised by the womenswear; Loro Piana is quietly going after Dior customers - the black ensemble - and Chanel customers - the red suit is gorgeous, and the yellow one (silk and linen ?) is better than a Virginie Chanel one.
I am a bit confused though by Angelina's cocktail look.

But it's really a departure from the sweater company.