I actually like this.
I like the intention of this. I don’t think the collection is as commercially obvious as the SS2024. There are some very good pieces and I like the intention of a statement. And I love a cowhide moment!
That being said, the cowboy archetype has been done many times and better than this. Seeing Pharrell take his bow made me think of the Caten brothers. They can do a campy, trashy but fun Cowboy theme with pieces that are actually desirable.
What I think is very prevalent in Pharrell’s work is the lack of finesse. Kudos to Henson for the styling but that’s a lot of items to pile on a silhouette. I must also add that bell bottoms needs to fall properly on the shoes to be appealing, which wasn’t the case. The cut of some jackets was questionable too.
The most successful moments for me were probable the streetwear part with straight pants as it was inspired without being so obvious and Deja vu.
I think entertainers, Athletes, luxury customers and others hypebeasts will eat this alive (like they are eating the SS2024). It’s a cultural moment. It’s so strong in terms of marketing that It can exist on it own, separated from conversations about Quiet Luxury or other stuff.
Do I want to see my husband in those pieces? Not really! Are there gems in this? Yes.
But it will definitely keep the momentum of Pharrell for Vuitton.