paperstonescissorsDo you dare?
Winter 2013 launches for ONLY China with the ‘Dare’ campaign. Featuring the international ‘chameleon-like’ model, Meghan Collison and shot in New York, this campaign launches the season with the theme of ‘Dare to…’. The campaign was shot in Brooklyn by photographer Amy Troost, well known for her work in ID magazine and The Last Magazine as well as a range of international campaigns.
The campaign launched with a video posing the question’ What do You Dare? Alongside a full social media and instore campaign. This was followed up with The Daring Issue of their magazine. With a clear objective to increase awareness of the ONLY brand and to encourage significant sign ups to their CRM, the Winter campaign packs punches.


Meghan for Oyster–The latest issue of Australia’s Oyster Magazine marks its 20th anniversary, and inside the fashion glossy there is a feature with Meghan Collison where a setting of old school wood paneling sets the stage. In front of Bjarne Jonasson’s (Atelier Management) lens, the Canadian model wears sporty yet fashion forward looks from the spring collections of Celine, Alexander Wang, Costume National and more selected by stylist Clare Byrne. / Hair by Takashi Yusa, Makeup by Georgi Sandev