For $3,000 if you want a sports watch you should without a doubt get the IWC Aquatimer. If you want something that isn't overtly sporty then get the black Louis Vuitton Speedy Duojet for $3500. I have one of the orginal Tambours when they first came out a few years ago and it keeps PERFECT time (unlike my Rolex).
As per Toy Watch that is something fun to just throw around or give as a random gift you don't know what to get anyone...I've already seen several practically disenegrate. The Mens Vogue one really isn't that cool...I was at the launch party for it at Barneys and it sold out there; but, it will still fall apart within a month if you wear it hard.