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vogue.itStylistic and familiar unity; fashion and life inspired - like in the previous ‘Family Portrait’ and ‘Family and Friends’ - also the brand-new A Wonderful Life, the ad campaign for Winter 2011 Missoni, once again signed by artist/photographer Juergen Teller and thought as a tribute to founder Ottavio, who in February celebrated his 90th birthday.
Legendary Tai – former Olympic athlete and founder and emblem of a brand among the most beloved and ancient of the Made in Italy – is portrayed between models Kaitlin Aas, Valeria Kelava, Kinga and Kristina Salinovic, with the natural, almost metaphysical, background of the Alberoni preserve, on the Lido di Venezia. He keeps on being a source of inspiration, with his unmistakable, sophisticated and informal elegance, and he adds a touch of quality and intensity sui generis.
This contributes to transform the brand into a mix of myth and reality, authenticity and fiction, shape and content.
A photographic sequence that excites, fascinates and puzzles; that reinterprets with a contemporary point of view subjects and atmospheres of a XVIII century painting. And at the same time it’s a fashion advertisement that goes beyond, it speaks about something different, it’s able to short-circuit information, clothes, attitudes, and to show topical interest, beauty, identity and intensity of different ages and generations.