Missoni S/S 2011 by Juergen Teller

[tarsha]

Wait...there was info that Leighton Meester will be the face of Missoni this season.

 

[LagerfeldBoy]

^exactly. I'm confused as well.
Anyways, they're completely ruining Missoni with these type of ad campaigns. What ever happened to those effortless and glamorous ad campaigns with Hanne & Natasha? Yeah, they seriously need to go back to those.

 

[lawaldorf]

They look so teen magazine editorial.

 

[maxlinden]

such an amazing collection filled with beautiful colors and they pump out this load of crap for the Campaign?? Who shot this? Richardson

 

[mackos]

I actually find the background perfect for the collection.

Although the shot would be lovely for a holiday souvenir rather than an ad campaign. Again, I think that with another photographer and casting, it could be a fabulous campaign.

 

[Flashbang]

The new Missoni campaign emphasizes once more the intention of interacting with the art world. Based on different languages and styles, it involves this time photography, collage and video, turning fashion into an unexpected portrait gallery, a contemporary accrochage of expressions and aptitudes, feelings and situations, a collection of modern, unique and inimitable ways of being, against the backdrop of the most playful and unconventional exhibition spaces.

London's °Museum of Everything° which the eccentric James Brett has conceived as a public temporary °wunderkammer° for its extraordinary collection of masterpieces created on the fringes of the system. A collection of works realized by total strangers, non-professional geniuses, eccentric visionnaries, act as the setting for the shots Jurgen Teller has realized for the new campaign °Family and Friends°. A campaign that perfectly summarizes the trans-generational spirit of Missoni style, and the multi-cultural vision seen in the S-S 2011 collection.

Involving, besides Tai and Rosita, Vittorio, Luca and Angela, Margherita, Francesco, Teresa, Ottavio, Marco and Jennifer, also a large group of acquaintances and friends of different ages, personalities of the social and creative international scene such as Leighton Meester, Camilla Al Fayed, Eugenie Niarchos, Jasmine Guinness, Lissy von Thurn und Taxis, Tatiana Santo Domingo, Victoria Fernandez, Joan Burnstein, extraordinary artists and collectors such as Sir Peter Blake and James Brett, past and present top models like Andrea and Charlotte Dellal, Jade Parfitt, Jaquetta Wheeler.

As Angela Missoni explains, °we were inspired by °St.Pepper Lovely Hearts Club Band°, by that record cover conceived by the great British pop artist Peter Blake. A work that, in my opinion, perfectly summarizes the spirit of our collection, its playful shapes, ° cut out° and silhouetted against space. I have therefore asked the great artist to realize a big collage of portraits for our campaign. And, to my great joy, he accepted.°

Furthermore, young British photographer Mel Bles, a former student at St. Martins, hailed by Harpers Bazaar and The British Journal of Photography as one of today's most promising talents, has realized the video we publish as an exclusive preview. A digital assemblage of faces, expressions, actions, cuts, textures and colors, which summarize the originality of her cinematic style. A totally individual way to combine design and art, photography and cinema. To interpret and communicate fashion.

vogue.it

 

[ForChicSake]

Memo To Missoni... Supermodels Are There For A Reason, Please Use Them!

 

[agee]

This is a joke, right?


ETA:
I am not crazy about this picture from a personal taste standpoint, but it does seem to reflect what they are trying to do in a reasonable way.

Although it was a bit cacophonous, I thought that the collection was good and had some interesting pieces and shapes, it deserves better than this.

 

[isa.b.elle.]

I can hardly make out the clothes from the background.

agree

 

[kwonsm]

OMG

 

[style_expert]

I kind of liked the idea of the previous Missoni family campaign, but now they're taking it one step too far. I can not really imagine a (potential) Missoni customer can identify herself in any way with this overwhelming campaign

 

[gossiping]

i love this! i love every campaign they do it's soo gorgeous

 

[clocked]

what...what is going on in the world of Missoni..i mean...REALLY???

 

[yesitsdagny]

It's a real mess. I'm so tired of Teller.. all the campaigns shot by him look too much alike. And I had really high hopes when I heard Leighton will appear in this campaign but even she couldn't make it work for me. I'm quite disappointed.

 

[holaloha]

oh god... no. im not feeling this campaign. juergan needs to stick to the occasional w edits and thats it.

 

[purplethistle]

This is like staring at those pictures where if you stare long enough you can see animals pop out.

 

[Street_a_Licious]

shot by Teller?

i'm over it.

 

[Flashbang]

LEIGHTON MEESTER, Joan Burstein, Jasmine Guinness and Jade Parfitt all star alongside the Missoni family in the label's spring/summer 2011 campaign. Other top names to feature in the shots include Andrea Dellal and Jacquetta Wheeler.

The imagery, shot by Juergen Teller, was taken at London's Museum of Everything - a display of art and artefacts created by "outside" artists such as farmers and labourers. The photographs show Jasmine Guinness cradling her newborn baby, Jade Parfitt standing over a vintage motorbike, while Leighton Meester rides a rocking horse.

Meester's Gossip Girl co-star Blake Lively has also been busy notching up campaign accolades, having been recently chosen as the new face of Chanel Mademoiselle handbags

vogue.uk

 

[Style Savvy]

Leighton's eyewear shot is the best for me!

 

[Vnvi]

Well,i don't really like it,but i don't hate it either...

And I really don't understand the point of all those people in the campaign..I think only Leighton would be just enough for this campaign.