What a poorly executed concept. I can barely see the clothes and the bags are basically invisible. It looks like a Home & Garden editorial and the models stumbled in front of the camera by accident.
This campaign is meh on digital, but it's very eye catching irl. The lofi melancholic but still lush with foliage really contrasts on billboards in big cities that are gray and leafless this time of year and plastered with brightly lit studio shot handbag/holiday campaigns
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