Valentina Zeliaeva: Boring, but still classically beautiful and appealling to the masses.
Polina Kouklina: Russian doll with accessible looks.
Nicole Trunfio: Great for the "edgy" look.
Hana Soukupova: Classic meets exotic. Lots of possibilities, here.
Solange Wilvert: Delicate, classic features.
Sydonie Herrera: Bold, dramatic but still classically beautiful face.
Models who should NEVER do cosmetic campaigns:
Elise Crombez: Too boyish-apish.
MariaCarla Boscono: Oddly attractive, but zero mass appeal.
Louise Pedersen: Simian-scary.
Gemma Ward: To odd.
Raquel Zimmermann: Longfaced.
Adina Fohlin: SCARY.AS.HELL.
An Oost: Ditto.
Lily Cole: Startlingly alienlike.
Lily Donaldson: Hammerhead resemblance is too much of a liability.
Karolina Kurkova: The shark-mouth ruins everything.
Eugenina Volodina: Too much XY.