Moschino Pre-Fall 2025 Milan

His fabric choices always feel so flat and blah, like there's no richness or lushness to them. When you can't distinguish the fabrics of "designer" collections from the ones being used at high street stores and the cuts have all been simplified to the basest level or techniques, what makes people choose this over any $100-ish jacket/blouse/jean you can find at places like Aritzia or Madewell???
 
It’s very him and so it does looks like Loewe/JWA but it works for Moschino. It has the spirit of Moschino.
Something in the presentation for such an established brand looks a bit too « young designer without backing » for me.
 
When you can't distinguish the fabrics of "designer" collections from the ones being used at high street stores and the cuts have all been simplified to the basest level or techniques, what makes people choose this over any $100-ish jacket/blouse/jean you can find at places like Aritzia or Madewell???

THIS! Why would anybody want to buy this stuff? Because that's what it is, just stuff to fill the shelves and to create images with that then can sell the logo-stuff. So removed from any idea of designed, crafted, thought-through ready-to-wear that makes you want to have something, cherish it, wear it. This is not even bland but beautiful. This is H&M at best. Sad.
 
Brands you could get this look from: Erdem, Richard Quinn, Dolce&Gabbanna, Giambattista Valli, Some old Laura Ashley, Zara - Why would anybody ever go to Moschino for this?

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I know people in here hated Jeremy Scott's offerings, but at least he had a point of view and exploited perfectly the fun aspect of fashion and made several viral moments.
This new Moschino tenure looks like Loewe / JWA on a budget in terms of artistic direction and styling. A niche brand like this needs virality to maintain its sustainability, no way people are gonna buy Moschino cosplaying Loewe when they can get the original one for +20% of the price and get something that owns value in the fashion world.
 
To me, this feels like someone who really wants to make "serious" fashion (a la BV, for example) and be in the in-crowd of what are called the "intellectual" designers (???) but the got the position at a house that is everything but serious.
 
Adrian darling it’s time to pick up the phone and call Carlyne back. Because this British Vogue editorial lookalike is anything but fun. Moschino is only fun when Carlyne was involved.
I was just looking back at the interim collection she participated in for Moschino, and then remembered someone had the audacity to attach the Moschino name to this "look" and approve it's walk down that same runway.

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firstview.com
The biggest problem I see in this collection is that it lacks any fantasy. Despite the model making a funny face at me I am actually very repulsed by these clothes. Jeremy Scott was good at creating a vision for Moschino and there was whimsy and excitement in what he did. You can glue a pair of gloves to a blazer à la Franco Moschino but there is no presence of the brand's ethos in both this collection's clothes and campaign. Moschino is yet another brand where I am lost in trying to comprehend what it is trying to become, and another example of a house that has stripped away its heritage and identity to become a clone of several other brands.
 
I was just looking back at the interim collection she participated in for Moschino, and then remembered someone had the audacity to attach the Moschino name to this "look" and approve it's walk down that same runway.


firstview.com
The biggest problem I see in this collection is that it lacks any fantasy. Despite the model making a funny face at me I am actually very repulsed by these clothes. Jeremy Scott was good at creating a vision for Moschino and there was whimsy and excitement in what he did. You can glue a pair of gloves to a blazer à la Franco Moschino but there is no presence of the brand's ethos in both this collection's clothes and campaign. Moschino is yet another brand where I am lost in trying to comprehend what it is trying to become, and another example of a house that has stripped away its heritage and identity to become a clone of several other brands.
That's not Carlyne, that was Katie Grand's section
 
I would never have worn a single piece from Scott-era Moschino, too literal, too ridiculous.
This collection, on the other hand, like all work he has done for the brand since he started, has a lot of pieces that I would love to wear, and it has just the right amount of charming humour without veering into slapstick. To men he's the perfect fit for Moschino.
 

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