Moschino Pre-Fall 2025 Milan

His fabric choices always feel so flat and blah, like there's no richness or lushness to them. When you can't distinguish the fabrics of "designer" collections from the ones being used at high street stores and the cuts have all been simplified to the basest level or techniques, what makes people choose this over any $100-ish jacket/blouse/jean you can find at places like Aritzia or Madewell???
 
When you can't distinguish the fabrics of "designer" collections from the ones being used at high street stores and the cuts have all been simplified to the basest level or techniques, what makes people choose this over any $100-ish jacket/blouse/jean you can find at places like Aritzia or Madewell???

THIS! Why would anybody want to buy this stuff? Because that's what it is, just stuff to fill the shelves and to create images with that then can sell the logo-stuff. So removed from any idea of designed, crafted, thought-through ready-to-wear that makes you want to have something, cherish it, wear it. This is not even bland but beautiful. This is H&M at best. Sad.
 
Brands you could get this look from: Erdem, Richard Quinn, Dolce&Gabbanna, Giambattista Valli, Some old Laura Ashley, Zara - Why would anybody ever go to Moschino for this?

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I know people in here hated Jeremy Scott's offerings, but at least he had a point of view and exploited perfectly the fun aspect of fashion and made several viral moments.
This new Moschino tenure looks like Loewe / JWA on a budget in terms of artistic direction and styling. A niche brand like this needs virality to maintain its sustainability, no way people are gonna buy Moschino cosplaying Loewe when they can get the original one for +20% of the price and get something that owns value in the fashion world.
 

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