gius said:what does he mean by Japan has a 'mature market'? does he mean the age of consumers or that the fashion scene is already very developed there?
i think he meant that Japan is not an easy market to get into. Seeing as they are loyal to the major luxury brands like LV, Dior and CHanle. Not to mention, those 3 brands has got as foothold on Japan. Any smaller luxury brand/brand will have trouble settling there.