Mugler S/S 2016 : Doutzen Kroes by Christian MacDonald

[Avogadro]

wwd.com

 

[DutchHomme]

WWD
Following its most recent fall campaign starring Lexi Boling against a starry cityscape, Mugler went in a more industrial direction for spring. The brand tapped Doutzen Kroes as the face of its spring ads, shot by photographer Christian MacDonald in Tampa, Fla. With slicked-back hair, Kroes dons the brand’s sexy, sculptural military-themed collection against a nautical backdrop in a shoot styled by Clare Richardson.

“Doutzen represents everything we are looking for in the Mugler woman,” Virginie Courtin-Clarins, Mugler’s brand development and communications director, told WWD of the 30-year-old Dutch model. “She is ultrafeminine, but there’s a natural strength and confidence about her that makes her both modern and powerful.”
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Love it!
Especially pictures 4 and 6

 

[kokobombon]

I love the athletic vibe, Doutzen looks very strong indeed

 

[thatsfierce]

I loved! First and fourth shots are my favourites. Nice to see Doutzen.

 

[Nymphaea]

Powerful, love the energy in these pics. Doutzen is looking great.

 

[lelaid]

Very nice. Perfect for the new, modern Mugler woman.

 

[Oxymore]

Nice but she does the same look and pose on almost every pictures.

 

[justaguy]

Doutzen looks fantastic here! Very athletic and beautiful.

 

[mikose]

it look like her old ck ad

 

[Valentine27]

Dynamic and indeed very athletic. Fresh!

 

[dodencebt]

Very Helmut Newton, I like it. Doutzen looks really fit and amazing.

 

[Nepenthes]

Love this! It seems like they knew exactly what they were going for and it translates really well in the images!

 

[narcyza]

I like it! Really good campaign. Sad to see Doutzen alone. I was hopingg for Lily Donaldson too. Their backstage pictures after Mugler's show were great..

 

[Benn98]

Her poses could be more varied, but this looks good. Doutzen always suited athletic styling, she's got the bone structure for it. I'm just a bit perplexed why they went with her. I feel like she's no longer on the hf campaign radar, might be wrong since I don't really follow her career.

 

[marsnoop2]

Amazing, but I can't help but feel that Isabeli would have been a better choice here.

 

[dsamg]

It is nice but disappointing compared to the last campaign

 

[Nomar]

I love the 'strong woman' vision that Koma is going for but I would like this so much more if Doutzen's fierce expression (in some shots) didn't look so forced. However overall, it's another great Mugler campaign.

 

[simon]

I think Doutzen fits the theme that they are going for perfectly. She looks incredible, and the location is nice.

 

[Faith Akiyama]

These are so well-executed - Doutzen is quite perfect for the campaign!

 

[Koibito]

Nice but she does the same look and pose on almost every pictures.

My thought exactly!