Natalie Joos

Discussion in 'The Fashion Pack' started by missnyc, Apr 9, 2010.

  1. missnyc

    missnyc Active Member

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    I don't know if it's the right forum to start a thread about her. She started being a model and worked with Craig McDean for six years, now she has her own Casting Agence.

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    papermag

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    street peeper

    She's so stylish!!!! :heart:
     
  2. turnofflights

    turnofflights New Member

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    i dig her style
     
  3. BerlinRocks

    BerlinRocks New Member

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    I guess this is the right place, if the thread doesn't turn into a Style Subject and if we got at least one itw or for what clients she exactly work, with which models, celebs etc.

    Because right now I just don't know who she is .... except that she loves skirt .....
     
  4. missnyc

    missnyc Active Member

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    Having modeled and earned a journalism degree in her native Belgium, easy-on- the-eyes casting director Natalie Joos knows a thing or two about editing her way through headshots. Joos moved to New York in 1997 and spent six years working for photographer Craig McDean, helping him launch the careers of Belgian beauties An Oost and Anouck Lepere. Now the head of her own eponymous casting agency, she uses her native Flemish (similar to Dutch) to chat up the Dutch girls who are all the rage these days. Joos writes, in English, for fashion magazines on the side, but admits that her journalism skills don’t really help much with casting. “I write good emails,” she says.

    But her real talent, of course, is picking the right face -- for ad campaigns for clients like Hugo Boss and Rocawear, for shows in New York, London and Paris and for editorials in titles ranging from Purple to German Vogue. “I like a cute, pretty girl with presence and a personality -- not the ugly ducklings,” Joos says. Two of her sharpest (and not at all ugly) recent picks are rising stars Jacquelyn Jablonski and Lisanne de Jong, whom she cast in last spring’s Yigal Azrouël show.

    “There’s nothing hard about being a casting director,” Joos insists, apart from developing the thick skin required to get through show season. The pentalingual, five-foot-seven blonde’s alternative-career fantasies speak volumes about her versatility: performer (“Sing and dance for a living? Yes, please!”) or designer (Joos considered training to become one in Antwerp) or neurologist. “I am obsessed with the working of the brain,” Joos says. Whatever model joke you’re about to make, she’s probably already heard it.
    papermag

    This is what I've found about her.
     
  5. kelsea

    kelsea Member

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    her clothes are so unique! :heart:
     
  6. missnyc

    missnyc Active Member

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    trendycrew

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    Natalie Joos Casting Facebook Page
     
  7. cologne_rocks

    cologne_rocks New Member

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    Natalie is so cool and really influent :heart:

    She's casting for a lot of magazines like Vogue Nippon, Interview, I-D, Hercules, Numero, V, Vogue Germany and does the advertisement casting for Hugo Boss.... As far as a know she does the show casting for Jill Stuart, VPL, Valentino, Hugo Boss, Bruno Pieters.

    We did an interview with her last weekend about her work as casting agent, i'll post :wink:
    She's also stylist and writes for Love Magazine and The Last Magazine.


    Source: digital diamonds
     
  8. missnyc

    missnyc Active Member

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    Thank you so much, cologne_rocks :flower:
     
  9. turnofflights

    turnofflights New Member

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    she's got a great pair of legs
     
  10. missnyc

    missnyc Active Member

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    [​IMG]
    212dressingroom

    With Daull Kim
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    desk of cherie

    With Julia Restoin-Roitfeld
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    fashionistasworld

    With Anouck Lepere
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    life.com
     
  11. missnyc

    missnyc Active Member

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    models.com

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    harpersbazaar.com

    I want more photos of her!!
     
  12. cologne_rocks

    cologne_rocks New Member

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    Check her new blog, started two weeks ago about Natalie's latest casting trips, vintage shopping, daily life and some further random but funn stuff

    http://talesofendearment.blogspot.com/
     
  13. cologne_rocks

    cologne_rocks New Member

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    She just casted the ENTIRE V Mag Issue from Cover to Editoral stuff (the July '10 issue), that's major, even for her.
     
  14. missnyc

    missnyc Active Member

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    [​IMG]
    jak&jil

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    the sartorialist

    :heart:
     
  15. missnyc

    missnyc Active Member

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    Behind-The-Scenesters: Natalie Joos


    Designers design. Photographers photograph. Models model. That much—in broad strokes, at least—is clear. But what about the artists, technicians, and industry insiders, often unpublicized and underappreciated, who help to get clothes and accessories made and shown? Call them Behind-the-Scenesters: people who shape our experience of fashion but never take a bow on the catwalk or strike a pose for the camera. Without them—from pattern-makers to production designers—the show wouldn’t go on. And in a new series, Style.com sits down with a few of these pros to find out, basically, what they do.

    To the untrained eye, the models legging it down the catwalk at a fashion week show represent just another parade of pretty girls. But as casting director Natalie Joos knows, the appearance of a particular model on a particular runway is anything but arbitrary. For Joos, who has cast fashion week shows for clients such as Lacoste, Mark Fast, ADAM, and Yigal Azrouël, not to mention myriad lookbooks, ad campaigns, and magazine editorials, deciding which pretty face fits where is a lot like assembling a jigsaw puzzle in the dark. Here, Joos talks to Style.com about putting the casting pieces together.

    So, Natalie: In one sentence, what do you do?
    I’m a casting director. Which means, really, that I’m the link between the model and the client. Photographers, stylists, designers, anyone who needs a model, I connect them. Sometimes that means I’m asked to find a blue-eyed blonde for a particular shoot, and then I call around to the agencies to see who’s available on that day for that rate and for that job; sometimes it’s much more involved, like putting together a fashion show. In that case, you’re really searching for the girls who fit the vision of the designer. And figuring out what exactly that vision is.

    Speaking as an outsider, casting a fashion show seems kind of like shooting fish in a barrel. I mean, there are plenty of tall, skinny, pretty girls—or boys—floating around. Where’s the art in what you do?
    First of all, you need a good eye. You have to be able to spot the good models. There are bad ones, you know. The body, the walk, the attitude—you’re looking at all of that. And for a show especially, you’re trying to tell a coherent story. You want the whole group of girls to have the same feel. Casting ADAM is very different from casting Yigal, you know? It’s a different girl. Yigal’s girl, she’s tough, she struts. The ADAM girl is a bit softer. You have to translate the vibe of the clothes through the girls wearing them. It’s not just, oh, let’s find the prettiest ones. There’s a whole process of interpretation.

    If some super big-time model wanted to walk in a show you felt she was totally wrong for, would you cast her?
    Hmm. I mean, ultimately, you’re trying to communicate the designer’s vision, and you don’t want one girl, no matter how famous, to interfere with that. But at the same time, I’m not going to tell you that reputation doesn’t matter. You want to see new faces, of course, but the trendy girls are trendy for a reason—they’re good at what they do, and they have a look that’s of-the-moment. You don’t want to use girls no one else is using.

    As you say, your brief is to communicate a designer’s vision. But do you have a bias? Are there certain types of models you prefer to cast?
    I like beautiful girls. That’s my taste, and yeah, if you work with me, I bring my own aesthetic to the table. I like a girl who you look at and say, wow…where did you come from? Who made you? I like a model to be a model. Taller, more beautiful, a little unreal. I’m not particularly into that whole ugly-duckling, she’s-so-awkward-she’s-beautiful thing.

    And yet—as you say—there are trends.
    Yeah, absolutely. When I first started in the business, it was that heroin-chic moment. All those emaciated girls. Which followed the supermodel moment, and was followed by the Brazilians. Boobs, beautiful skin, all that hair. Then we went back to the Belgians, the quirky girls. It comes in waves, waves of extremes. We’re back to beautiful right now. If you want to sum it up in one person, it’s the Lara Stone moment. Sexy. I think it has something to do with the economy. Awkward doesn’t sell. Sex does.

    What’s the next wave going to be, in your opinion?
    Well, I find I’m getting a lot of requests for real people. I think it’s part of a bigger trend, with bloggers and reality TV. Clients are picking up on the idea that a normal, cool girl can be way more interesting and way more relatable than some, you know, goddess. They want to see human, they want to see imperfection.

    Speaking of…you cast for Mark Fast, who led the way in using plus-size models in shows. More and more designers and editors are picking up on that. Do you feel like that’s a fad, or an acknowledgment that a lot of the customers worldwide are bigger, or what?
    Well, first of all, let me say that I honestly, sincerely believe in diversity on the runway. All kinds of diversity—color, size, what have you. I’d like to say that these bigger girls are going to be around in a few seasons, but I’m not sure that’s true. The more extreme the trend, the more quickly it passes. That’s been my experience, anyway.

    Would you advocate for the plus-size girls sticking around?
    Honestly, there’s only so much I can do. I’m not going to name any names, but it’s like, casting different ethnicities, I’ve had clients who have worried that the cast I propose is too diverse, they worry about it looking contrived. I’ve suggested, they’ve refused.

    In the case of a shoot, what do you do when you can’t find the kind of girl you’re looking for, or if you can’t get the girl that you want?
    That happens all the time. Sometimes, if it’s about one girl you were hoping to cast and she’s not available, then you look around the agencies for someone similar. In other cases, I might go back to the client and suggest another direction. I’ve done shoots where we started out looking for a blue-eyed blonde and wound up with a black girl instead.

    How did you get into casting?
    I was Craig McDean’s studio manager for six years, and I helped out with casting and I saw all the girls come through. Craig told me I should do casting full-time; he said I had a knack for it.

    Is there one favorite project you’ve worked on?
    Working on Rocawear is always a blast. The first few campaigns I did with them, I mean—top girls, top actors, tons of extras, travel to amazing locations. Those were the days. Also, the July issue of V—the “sexy body” issue—I was the curating casting director, and that was really great, having discretion over the whole book.

    What’s the weirdest part of your job? I’m sort of imagining that doing street casting must be a little odd. I mean, walking up to total strangers and telling them they’re attractive…It’s not weird at all. I’m always looking at people, checking them out. And every so often you see someone with something special going on, and you just walk up to them, give them a card, and say, you’ve got a great look, I’m a casting director, can you come see me so I can take snapshots? Everyone says yes. And I do mean everyone. People in New York City are just walking around waiting to be discovered. When I show up, sometimes people are a little surprised, but mostly it’s like, oh, well, finally.

    style.com
     
  16. filleanglaise

    filleanglaise New Member

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    Such lovely style! She has a quirky flair I just love
     
  17. turnofflights

    turnofflights New Member

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    damn i love this woman's style!! and her legs!!!
     
  18. Cicciolina

    Cicciolina New Member

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    She's got such fun style, I love it. I also like how her pieces aren't distinctively designer, but you can tell they're really good quality and unique.
     
  19. hysteria

    hysteria New Member

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    [​IMG]

    streetpeeper
     
  20. cologne_rocks

    cologne_rocks New Member

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    She's utterly good-looking!
     

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