New Decade, New Look

[LUXXX]

Interesting item from Wayne...

There's an unwritten memo now circulating in an abstract way amongst a tight circle of model-makers and the message is this...the directive of the 00's to have armies of blank, disposable, lookalike girls marching at the service of the campaigns, magazines and the runways is over. New decade, new ideal and that agenda was pursued with distinction at the Marc Jacobs, Prada. Giles Deacon's and Louis Vuitton's Fall shows. Turning to the pages, what the early booking reports on the FW 10 campaigns and editorials is registering is a taste for the ultra-individual girl, somewhat in that 90's mode when Karen looked nothing like Stella who looked not at all like Amber who was totally different from Shalom who existed at angles worlds away from Kirsten. That direction is registering for the Givenchy FW 10 ads, a current Vogue Italia story being lensed and has been practiced in earnest in recent months at Vogue Paris. Interesting thing is to scan is which agencies will adjust their scouting to reflect that and which ones are still buying last decade's program. The blank pages await.

http://www.theimagist.com/node/4437

 

[Salvatore]

That is very, very interesting ! Kind of time for it I guess ?

 

[xerq]

if they're going for a new look why go back a decade to get the those girls from that era instead of nurturing the new girls of this decade that have that early 00s appeal?

 

[AgrenateD]

i do hope this doesn't start a resurgence of VS models for all those labels ugh.

 

[Spiral1532]

Woo-hoo! That's good to know.

 

[Deleted member 1957]

I guess this decade is going for an older more feminine look so I guess the old faces are about to come back in a huge way. Also look at some of the new faces..they echo the same sentiment

 

[á la Balenciaga]

i approve this. it's time to change those faces on the runways and campaigns. campaigns used to be exciting and cool to look at because the models back then were more conventional. now it seems like every model looks like a clone. the majority of them are only seasonal models, meaning, one season they're in and the next they're out.

 

[naya]

This is quite exciting its good to have a mix rather than just young similar looking models being everywhere.

 

[LUXXX]

A lot of people are connecting Lara's new exclusive to Calvin as a part of this new change since she is bringing back that 90's star vibe.

 

[TREVOFASHIONISTO]

yes maybe this means more work for the sexy high fashion girls

 

[fantastical]

I SO agree with this! I hope it actually happens

and to AgrenateD, I don't think this was saying that there will be mostly VS girls in campaigns in editorials. I think it is saying that there will be a return to girls who look different from each other and don't come out in waves a la the Brazilians, the Russians, or the Argentinians. I hope this means girls that are high fashion but still look healthy.

I think Maryna is the best example I can think of right now. simply because that girl looks great on HF runway, but can still turn on the sexy for VSFS or cutesy for other commerical work and yet still pull together a fierce editorial

 

[evenodd]

The fashion industry could use more models that dont look the same. Not that i dont love some of the girls out there, but i think designers could have ad's again that stand out and appeal to more of the population.

Could the industry be getting (dare we say) healthier?