Nicolas Ghesquière - Designer, Creative Director of Louis Vuitton | Page 29 | the Fashion Spot
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Nicolas Ghesquière - Designer, Creative Director of Louis Vuitton

Out of curiosity, why do you think most designers act like boomers / kiddos on IG? You have Vaccarello posting stories of his son with face covered by heart emoji like a middle aged Karen, Ghesquiere commenting posts related to his life with a bunch of emoji like a teenager or stating in a post how much he loves his partner and their dogs. Seriously, they are billionaires and live a life completely detached to reality, shaping the taste and culture of the ultra wealthy, yet they act like the most basic people in the world. Adding to the bunch also Walter Chiapponi throwing a tantrum at a random designer appointment every other day and Frida Giannini bashing Lallo's Gucci tenure...but at least those two are funny to follow. What about Blazy getting officially appointed as Chanel new creative director while still having his Bottega bio description visible on his account? I would also consider that Bottega design director guy who left Bottega to join Blazy by posting a farewell and thank you post on IG and then changing his IG bio to "CHANEL DESIGN STUDIO CEO" 12 hours later.
I can't believe these people are running such high profile jobs...
Maybe because they are boomers who uses social media in a very casual way and in France and Italy, IG is still used a bit in a more casual way, differently to the US or UK where there’s more control about it.

And I don’t agree with the idea of « detached to reality ». It’s not automatic. You can be very rich and not necessarily live a terribly lavish lifestyle. Of course you are part of the 1% so your lifestyle is not common to the majority of the society but when they have a pretty balanced life, designers are not as disconnected as one could imagine. And it’s also another generation.
And the entourage also plays a lot in the equation.

And the nonchalance you associate with them can be seen in many people from the industry. People still uses social media in the most casual way. But someone like Nicolas even cleared his IG. He used to be more casual about it, post things from his personal life, his car and all. He has made a slight effort…

But you would be very surprised to see how normal, particularly some of those designers are irl. Even some of the very party-goer who always look like they are coming from an after party are quite normal. Pharrell is living a much more glamorous life than Nicolas.
 
Those designers aren't superhuman, they are mere human like us and sometimes just want to post their children (with hidden faces) because they are just happy with them, for friends too. And they do have normal, non-rich, non-fashion, friends. And family.
Of course, they could choose to have have private, non-public Instagram accounts for that - without millions of followers.

I find it refreshing not to know much—if anything—about designers’ private lives. Some brands seem to expect designers to be public personas on social media, but that rarely results in anything interesting or remotely stimulating.

When I think about Nadège or Véronique at Hermès, I appreciate that they’re shielded from that sphere. Honestly, I don’t want to know much more about them beyond their work.
In the end, I believe the luxury industry would benefit from a bit more mystery and subtlety in this age of oversaturation.
 
Of course, they could choose to have have private, non-public Instagram accounts for that - without millions of followers.

I find it refreshing not to know much—if anything—about designers’ private lives. Some brands seem to expect designers to be public personas on social media, but that rarely results in anything interesting or remotely stimulating.

When I think about Nadège or Véronique at Hermès, I appreciate that they’re shielded from that sphere. Honestly, I don’t want to know much more about them beyond their work.
In the end, I believe the luxury industry would benefit from a bit more mystery and subtlety in this age of oversaturation.
Nadège or Véronique at Hermès you don't want to know who they are lol IRL one is very neurotic french Karin vibez lol ...and the tortured over design tells you enough lol

IG like Wealth is just an magnifying glass of an person's persona (if you was greedy or basic/tacky when you were poor it will only show more evidently as you get richer or have more eyes on you )

also to be on social media to then act demure or mysterious is an oxymoron in itself. like a hollywood star giving his or her address littlery to the public but wants to be left in privat as people show up to have a peek inside the house or garden.

being on social media is cringe you can't escape it its both ugly and can be used for good.

Designers on IG are boring. to be online with your known name can only mean you want to be known or else create a more secret name and just connect with your circle in private mode.
 

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