Maybe because they are boomers who uses social media in a very casual way and in France and Italy, IG is still used a bit in a more casual way, differently to the US or UK where there’s more control about it.Out of curiosity, why do you think most designers act like boomers / kiddos on IG? You have Vaccarello posting stories of his son with face covered by heart emoji like a middle aged Karen, Ghesquiere commenting posts related to his life with a bunch of emoji like a teenager or stating in a post how much he loves his partner and their dogs. Seriously, they are billionaires and live a life completely detached to reality, shaping the taste and culture of the ultra wealthy, yet they act like the most basic people in the world. Adding to the bunch also Walter Chiapponi throwing a tantrum at a random designer appointment every other day and Frida Giannini bashing Lallo's Gucci tenure...but at least those two are funny to follow. What about Blazy getting officially appointed as Chanel new creative director while still having his Bottega bio description visible on his account? I would also consider that Bottega design director guy who left Bottega to join Blazy by posting a farewell and thank you post on IG and then changing his IG bio to "CHANEL DESIGN STUDIO CEO" 12 hours later.
I can't believe these people are running such high profile jobs...
Of course, they could choose to have have private, non-public Instagram accounts for that - without millions of followers.Those designers aren't superhuman, they are mere human like us and sometimes just want to post their children (with hidden faces) because they are just happy with them, for friends too. And they do have normal, non-rich, non-fashion, friends. And family.
Nadège or Véronique at Hermès you don't want to know who they are lol IRL one is very neurotic french Karin vibez lol ...and the tortured over design tells you enough lolOf course, they could choose to have have private, non-public Instagram accounts for that - without millions of followers.
I find it refreshing not to know much—if anything—about designers’ private lives. Some brands seem to expect designers to be public personas on social media, but that rarely results in anything interesting or remotely stimulating.
When I think about Nadège or Véronique at Hermès, I appreciate that they’re shielded from that sphere. Honestly, I don’t want to know much more about them beyond their work.
In the end, I believe the luxury industry would benefit from a bit more mystery and subtlety in this age of oversaturation.