Sarah Burton - Designer, Creative Director of Givenchy

[reese06]

WHOAH! They are SOOOO lost! What’s she doing? The proportions are extremely bizarre and off!! So terrible.

She has less vision that MW and I’m being completely serious.

She can only do princessy dresses like the one RM is wearing (quite cute and inoffensive).

Elle Fanning and Diane Kruger looks… those are next level ugly and beyond PASSÉ!!!😷

Their social media page isn’t even active.

They posted for the show in March. Then the next post wasn’t until May 6th for the met gala. The next post wasn’t until May 16th of Diane Kruger at Cannes with posts after of the celebrities who wore givenchy to Cannes.

Their last post was 9 days ago!!! What is going on? Do they not have product to show?

Do they even have a social media manager because why dress Charlize, Diane etc and then drop the ball. They have zero online presence right now

It’s showing a lack of strategy.

 

[Avonlea]

Diane's jacket/dress looks sloppy, which is strange because while Burton's McQueen got boring toward the end, the construction was always sharp and precise. I like the idea, but the execution and fit are questionable.

 

[FashionPower]

Their social media page isn’t even active.

They posted for the show in March. Then the next post wasn’t until May 6th for the met gala. The next post wasn’t until May 16th of Diane Kruger at Cannes with posts after of the celebrities who wore givenchy to Cannes.

Their last post was 9 days ago!!! What is going on? Do they not have product to show?

Do they even have a social media manager because why dress Charlize, Diane etc and then drop the ball. They have zero online presence right now

It’s showing a lack of strategy.

Thank Benjamin Cercio for that, one of the worst PR / communication manager ever: fooled LVMH, fooled Gucci with 6 six figure salary and doing the bare minimum cause beef with Zanola and the rest of the team, now back at LVMH fooling Givenchy.
The Givenchy IG page might not be active, but he surely is on his personal page posting images of his son's face like a basic middle aged Karen...

 

[andrew]

From Cannes:



GIVENCHY

nasty work for their social media to put these side by side. there's a double agent in the camp!

 

[Creative]

That yellow with the black… what a nightmare. The side profile is even worse.

And the shoes!! They look like RAF’s Dior but ugly.

She has 0 talent and 0 POV.

 

[Nimsay]

That yellow piece is suffering from humidity. Its all puffed up like frizzed hair. Its silk material is soaking up moisture and is not the shape Sarah intended it to be. If it was done in a thick cotton sateen it would have worked better. Its gorgeous draped shoulders and exquisite draped back are let down by the present material.

Its a good thing Givenchy cant wait to get her product out the door though and are throwing it on anybody they can. Its also clear she has a total head to toe vision with the shoes coordinating with the belt on the dress perfectly - very Lagerfeld.

 

[tourbillions]

her menswear are apparently already in stores this month... want them all

edit: except for thatt jumpsuit lol

 

[FashionPower]

Not Sarah Burton taking inspiration from Francesco Scognamiglio...this is his typical signature hyper ruffled mermaid gown

 

[Nimsay]

Gorgeous. Fits her body flawlessly and enhances every curve.

 

[justpassingthrough]

Idk it reminds me of a diluted piece we would’ve seen from Tisci’s Givenchy FW11 couture collection.

 

[tourbillions]

mermaid dress with ruffles was pretty much part of her mcqueen playbook

 

[Creative]

Keeps getting worse and worse

It’s gonna be so much fun, next SDS thread is here.

 

[Avonlea]

What happened to her? Is it a matter of a different atelier? Everything she does for Givenchy looks off.

 

[Frederic01]

GIVENCHY

 

[justpassingthrough]

Pulling another piece from her McQueen playbook: making pieces that look like reproductive organs. I actually love that jacket & sandals but those trousers & b*ll sack/v*gina blouse make me go “hmm”.

 

[FashionPower]

The look on Charlize is the only one I really enjoyed from her tenure so far. The custom looks / gowns for the MET and Cannes were not giving at all.
Sleek, modern, cool, kind of edgy.
I really hope she does a full 180 for her second show cause she kinda lost her credibility with the 7k gowns paired with GIVENCHY logo belts.
Also, why haven't they released an accessory campaign yet? Ditch Kaia and the fake intellectualism and drop images of your newest bag! Givenchy turnover would be less than Cavalli if it wasn't for the Antigona, the Vouyou and the shark lock boots...

 

[Lola701]

I would do something unfair but in a way, it can be relevant because it’s happening at the same time…

I think Sarah should have been focused on dressing people on the looks from the runway. Too many custom looks create a confusion.
When I look at how they are handling things at Tom Ford, it makes more sense.

Except for Madonna et Timothée, I think all of the looks so far are looks from the runway. There seems to be a focus on tailoring. The collection hasn’t hit the stores yet but so far, it looks seamless and I don’t think all the strongest looks have been seen yet. I’m for example very curious to see who will wear the red python coat.
And what I appreciate there is that so far, they are pushing fashion through celebrities. No bags yet.

Too many mixed messages at Givenchy. One week they are releasing the campaign with Kaia for prefall. Then the next day, Brad Pitt is wearing a look for SS2026. Then Charlize Theron is wearing a look from FW2025. Then they are pushing a new bag.

The ruffles on Scarlett are very Givenchy but how that dress ties in with what is the current collection? I think the early days of a CD should be straight to the point.

 

[Nimsay]

Another gorgeous top and pants. Another must for the Woman CFOs of the world.

I think Sarah fits Hubert De Givenchy’s heritage the best since his shows were similarly unfocused collections of rich looking wearable clothes.

 

[PDFSD]

Another gorgeous top and pants. Another must for the Woman CFOs of the world.

I think Sarah fits Hubert De Givenchy’s heritage the best since his shows were similarly unfocused collections of rich looking wearable clothes.

you're not wrong on Hubert De Givenchy’s heritage unfocused collection for rich ladies, sarah could have made it the whole concept of addressing different people but then again she cant look further than a theme per collection let alone doing 20 different stories/givenchy archetypes in one collection.

she should wait for demna´s new gucci to know how to do this :-)

 

[perhydrol]

The ruffles on Scarlett are very Givenchy but how that dress ties in with what is the current collection?

It's actually from the resort 2026 collection, so they've been pushing three different collections simultaneously. At this point, I'm starting to lose faith in this revamp: the marketing strategy and especially the content on social media is very messy, the message is not clear, menswear (which has been selling better than womenswear at Givenchy for quite some time now) won't get a show this year... I don't get what they're doing, but I'm afraid it will destroy the brand even further.