Maximilian Davis - Designer, Creative Director of Ferragamo

Prices are too high and too close to other more recognizable / premium brands, simple as that.
Unless you really like Davis' designs, no way someone is gonna spend up to 3k for a bag when they can get an alternative from more renown brands from LVMH or Kering.
A Gancini male loafer is 730 Eur, a Gucci horsebit is 890 Eur. Both share similar design, craftmanship, raw material and heritage (both designs are brand staples), Ferragamo is roughly 18% cheaper than the Gucci one, however Gucci is the most famous brand from Kering while Ferragamo is a niche brand at least...
Situation is not gonna improve unless prices difference towards premium brands go up to 30% (even 50%).
 

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