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She’s stopped the traffic in her M&S undies. Now, she’s taking on Hollywood. James Delingpole meets the irresistible Noémie Lenoir
You may not know the name, but when I tell you who she is, you’re going to be hugely jealous that I’ve just spent a whole hour on a sofa with her, chatting, laughing, gazing into her big green eyes, swapping phone numbers . . . Or, at least, giving her my address so she can send me her husband’s autograph. Noémie Lenoir, you see, is the girl from the M&S knickers ads. Yes, that girl. The fantastically gorgeous olive-skinned one who looks down from billboards and out from the pages of magazines. The one with the smile so sweet and the poses so demure (in her latest, she’s chastely but cheekily holding a pair of milk bottles) that, even as you lust after her, you feel ever so slightly guilty because she looks so nice, so wholesome, so girl next door. You look at Noémie — “fresh but not vulgar or too sexy”, as she describes herself — and you think: “She’s nice. Not one of those full-on Wonderbra supermodels. A real person.” If I weren’t married, and she weren’t married to the Chelsea footballer Claude Makélélé, she’d sort of be the perfect girlfriend. It’s an impression she does nothing to dispel as she prepares for a photo shoot in a studio in north London. She is open, direct, funny and modest, as enthusiastic about her international career as she is about her domestic life with her two-year-old son, Kelyan, and Makélélé. She’s attractive, but unthreatening — which is why women get her too.
In the flesh, for some reason, she is about a dozen times sexier than she looks in that M&S campaign. Maybe it’s down to the new haircut. For her first Hollywood film role — imaginatively, she has been cast as a French model type in the new Jackie Chan movie Rush Hour 3 — she has replaced those sweet, curling tresses with an ultra-gamine, US-marine-style crop. The result makes her look so perfectly, dreamily androgynous that you can scarcely imagine anyone failing to fancy her, male or female, straight or gay. Indeed, with her full, African lips, fine cheekbones and green, oriental eyes, you might almost be looking at some kind of pan-continental superbeing, designed by computer to appeal to as many people as possible.
“I’m often asked whether I feel more black or white, but it’s a stupid question because I’m 50 per cent of each and I’m proud to be both,” she says. Her father, an electrician, is French; her mother, a school cleaner and dinner lady, comes from the Indian Ocean island (and French département) of Réunion. “On Réunion, nobody looks the same because 90 per cent of the population are mixed race,” she says.
Now 27, Noémie was talent-spotted eight years ago at a post office in the suburbs of Paris by a woman who had been a model in the 1950s. At the time, the Lenoir family were living in poverty in a grotty tenement block. “I said to my mother: ‘Can you imagine? Me. A model.’ And she was: ‘Wow! That’s cool.’”
Her father was less impressed. “When he saw my first picture, for the 2001 Pirelli calendar, he was so pissed off because you could see my butt. But there was nothing vulgar about those pictures. They were by Mario Testino and were beautiful and artistic.” Soon she was an established pin-up in both her native France and America, where she reached the pinnacle of pulchritude: starring in the swimwear issue of Sports Illustrated, as well as campaigns for the underwear label Victoria’s Secret.
It wasn’t just the displays of flesh that annoyed her father. With characteristic frankness, she admits that his male pride was offended by his daughter’s sudden ability to earn in a day what he did in a whole month. He soon got over it, though, especially when Noémie ordered her parents to retire and bought them a beautiful house in an upmarket district. A fairy-tale ending, then? Not quite. Her parents separated, so she ended up having to buy two houses.
Noémie is glad to have had a straitened upbringing. “It may have been a ghetto, but there was a strong community. Yes, there were riots and burning cars, but it’s no big deal.” It’s one of the things that make her so attractive, her knack for putting a positive gloss on things. When I ask whether having a baby didn’t put a bit of a damper on her modelling career, she insists that, no, it was quite the opposite. “A woman who has had a baby has something in her eyes that a 16-year-old girl does not. It is better for the photographer, and clients love that.”
She has no time for colleagues who grumble about their work. “I love it. I thank God every day for my job,” she says, though she concedes it can be quite hard seeing her husband no more than perhaps four days in every month. “We’re used to it now. Maybe the really hard part will be when I stop modelling and he stops footballing and we spend all our time together.” (She does at least see her son all the time: Kelyan travels everywhere she goes, with Noémie’s mum acting as childminder.)
Several times, Lenoir has threatened to dump Makélélé, who in France is a megastar almost on a par with Zidane, because of his infidelities (in 2005, he reportedly cheated on Noémie with the Page 3 girl Jamelah Asmar, and was said to be shuttling between London and Paris in an attempt to keep his girlfriends happy). She says she isn’t one of those people who believe it’s essential to stay together for the sake of your children. At the moment, though, the portrait Noémie paints is one of domestic bliss. “We are perfect for each other. He is calm, and I am crazy.” They tend to avoid parties, preferring to watch DVDs while Noémie (like her mother, an accomplished cook) rustles up something spicy and Creole. She doesn’t expect Makélélé to buy her expensive presents. “I prefer acts. If he gives Kelyan a bath, that’s better than a diamond ring.”
Not that Noémie is trying to pretend she’s perfect. “I shout sometimes, and I always say what I have in my head.” But there’s no doubt that, in terms of supermodel behaviour, she’s worlds apart from her near-namesake Naomi Campbell. “The diva generation is gone,” she says. “My generation, we’re not so rude. We turn up on time, even Kate Moss, because if we don’t, we won’t get booked again. And, besides, I don’t want to behave like a famous person. I like to be normal.”
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