Snippet from Daily Mail's article titled "THE WAITING LISTERS"
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ps...they got the price of the croc Novak wrong! 
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Big designer brands, meanwhile, foster the advance feeding-frenzy by inviting favoured customers to 'trunk' shows -- a concept imported from the U.S., in which clients are plied with champagne and treated to a sneak preview of the season's key offerings.
Those who are already in on the pre-ordering secret point to the other advantages. If, for example, you are going to spend £500-plus on a hot new handbag or boots, you might as well land your prize as early in the season as possible, in order to get maximum wear from it.
Moreover, shopping in such a targeted way, they claim, means that you are less likely to make mistakes.
With the economy stalling, house prices stagnating and High Street sales at their lowest in six years, you could be forgiven for thinking that queuing for luxury items was a thing of the past.
But you would be wrong. If anything, the bar has been raised, since it is often the stratospherically expensive items that sell out the fastest and command the most impressive lists.
This season, for example, there are already queues at Harvey Nichols for the £500-plus crocodile ' Novak' bag -- an elegant, Fifties-style design from Alexander McQueen's debut handbag collection.
An even bigger trophy is McQueen's Fifties-style ruby red satin dress. The dress, which will cost approximately £7,500, is due to arrive at the Bond Street store in September and there are people on the waiting list already.
Not surprisingly, some items sell out -- or have already been assigned to prescient customers -- before they even hit the shops.