Mad about Veronika, but I expected something better forgetting this is Numero, the magazine version of the archetypical French arthouse film.
But....when you ignore the fact that she often uses Dior beauty campaigns as covers, Babeth is one of the very few editors who does proper farewells. Hopefully we'll see an edit showing some of Gaultier's greatest hits.
Paul-Emmanuel Reiffers, Numero’s owner and publisher (and Victoire de Castellane’s ex-husband) does some projects with Dior (among other things) through his agency.
The connection is even more complicated. Numéro was co-founded by Babeth & Thomas Lenthal (Art director and current husband of Victoire de Castellane). Lenthal has been a longtime Art director of Prada and Dior (since the Galliano days) and is now mainly involved with Dior Joaillerie (his wife is the creative director). When he left Numero, he created Paradis and co-founded System Magazine which is now his « Flagship » publication.Ah, so that's the connection! Numero is probably being used as leverage to broker those deals.
The connection is even more complicated. Numéro was co-founded by Babeth & Thomas Lenthal (Art director and current husband of Victoire de Castellane). Lenthal has been a longtime Art director of Prada and Dior (since the Galliano days) and is now mainly involved with Dior Joaillerie (his wife is the creative director). When he left Numero, he created Paradis and co-founded System Magazine which is now his « Flagship » publication.
Reiffers through his creative agency « Mazarine » didn’t have a magazine. That’s how he got involved with Numero at the time (since 2014).
The biggest challenge for Numero has always been to keep their photographers. While in the early days, they had Demarchelier or people like M&M, CN started to snatch their talents with exclusivity contracts. So those connections has always helped them in a way...
Daria Werbowy for example was the face of Prada (Thomas Lenthal) and the face of Hermès during the Gaultier days (Babeth was the stylist). You had photographers like Greg Kadel doing Hermès campaigns...etc.
Numero is definitely a business card for Mazarine even if their projects are not always directly related to the brands (they are more about digital strategies, producing shows and stuff).
Yes exactly but the difference is that Numero is a mini empire in a way. It’s interesting to see that the magazine function like those small independent publications while being « such a force ». That’s why @Benn98 mentioned the Dior campaign. Because it felt odd for a title like Numero (if you don’t know the structure).Lola you know everything, i love it! lol
but i think magazines operate that way like Petronio and Self Service...