Olivia Palermo's Blog Will Champion Emerging Designers And Feature Big Stories
Despite being portrayed in a not so favourable way on 'The City', Olivia Palermo isn't doing too badly. While other cast members have fizzled away - minus Jessica Hart, of course - Palermo's star power seems to be going from strength-to-strength. When she arrives at London Fashion Week each season she causes a frenzy and during the show period, our Twitter is full of people asking what she's wearing on the front row at a given show. So with that in mind, it's hardly surprising that she's using her new status to help launch a new blog, OliviaPalermo.com.
Today Fashionista caught up with her to find out a bit more about the project as the site prepares to go live next week.
The site will champion young design talent:
In terms of fashion I think that we’ll put a lot of young emerging designers on the site because that’s important to me. We’ll discuss what I see during fashion week and the more established designers too but I’m concerned about getting young talent the exposure they deserve. And with the rise in e-commerce, I can give young designers even more of an advantage [when I feature them on my site]–we’ll have click to buy.
Expect personal style posts in a similar vein to what she did for Vogue.com:
A lot of what I’m wearing you’ll see on the blog. You saw that Vogue UK “Today I’m Wearing” feature that I did? We’ll do a play on that that will show the things I’m wearing that not everyone sees. The way I dress is about mixing and matching. We’ll focus on one item I wore–a skirt or a necklace–that girls can relate to.
I’ll also offer tips and tricks I’ve learned. No matter where I am, even if I’m on the subway, and I see a girl who has her hem undone I’ll be like “Here is some double sided tape.” If your sweater is pilly, I’ll show you how to take a razor to it.
There will be a strong writing element too:
I’ll try to write at least two to three pieces a week depending on my work load, and an editor’s letter each month. I’ll write the big stories that I want to discuss. But I don’t want to say that I’m writing every post because I’m not. I want people to understand that I’m open to people who have just come out of school to write. It’s not just about me. I have 15 writers working with me and they all came from Harvard so they can write very well–I got lucky. I also have Elizabeth Nicholas on as Editor at Large and Elle’s Kyle Anderson helping out with accessories. Of course, at the end of the day everything goes through me–I’ll have the final say on everything–just trying to be an editor!