Share with us... Your Best & Worst Collections of Haute Couture F/W 2025.26
I much prefer the Kohls line.... this is all very plain![]()
Where is it? All I see is the name in her booth.I love her logo for Paper Crown
Now I get it, you're right. I like it too.That's pretty much it
I like how the font recalls that of a vintage typewriter.
While at Coterie, the fashion trade show at New York City's Pier 94, mentally assembling our dream wardrobe this weekend (Theory pants, Elizabeth and James jacket...), we noticed a booth coming up on our left that had boutique buyers circling like sharks. It was Paper Crown, Lauren Conrad's new (non-Kohl's) fashion line. Conrad herself was there to explain the line, wearing high-waisted leather shorts from the collection and '60s winged liner. We chatted with her about her favorite Paper Crown look and her all-time beauty hits and hair color misses.
Why the name Paper Crown? When I was little I used to go to my grandmother's and we would always play dress-up; but when I would go there, I wouldn't have my dress-up trunk with me, so we'd make these paper crowns. That was our way of creating our own glamour—and that's what we wanted the line to be like.
“We wanted to the collection to look very clean and fresh–those are the pieces I gravitate towards,” Conrad told me as she walked me through Paper Crown, looking lovely in her leather shorts, a blazer and blush blouse from the line. “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways–I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”
With Paper Crown, Conrad has achieved what she set out to do: the compact collection is full of on-trend basics like soft knits, silk button down blouses, tailored cropped pants and blazers, and faux-leather shorts and skirts balanced with loose airy chiffon dresses in blacks, blushes, creams, gray-blues and a few muted floral prints. It all looks like stuff Conrad would actually wear (or has already worn). “You’re keeping a customer in mind but you want to love each piece,” says Conrad. Her favorite is the tiered chiffon maxi-dress, which will retail at $400.