Having worked together for so long in this industry at so many different levels, how has the industry changed over that time?
Linda: Oy.
Edward: Oy. Where do we start?
Linda: Would you agree with me Edward that now, the finished product, which is the ad, the photo or the editorial is no longer the primary reason to be there? All the B-roll and social media is the reason to be there. It feels like the image ends up being the least important part.
Edward: Yeah. In the beginning, we would shoot pictures for magazines and you try to do the best pictures you can but now everything is a brand. So, like Linda is saying, there's the magazine cover which, for me, is the ultimate because it’s still the advertising for any magazine. But out of that you have to do video, audio, events. It’s no longer just one thing. But I still believe it’s what brings the magic.