Phoebe Philo - Designer

[Melancholybaby]

I'm trying to grasp how this conversation started...have we had some solid facts/information/reporting on how the brand is performing? Or is this just people's perception because she's not gone down the traditional route, playing the fashion game, doing shows etc?

 

[style_expert]

From a margin standpoint, owning your DTC (direct-to-consumer) sales channel through a self-operated website actually gives her more control over pricing, branding, and inventory. Yes, the rollout has been gradual—but that also means she’s avoiding massive overhead and unnecessary wholesale pressures. She’s not dumping collections into markdown bins just to meet retailer timelines.

And let’s not forget the resale value of her Céline-era pieces. The demand has held strong for over a decade. That’s not nostalgia—that’s brand equity. She’s tapping into that loyalty now, and by limiting access and maintaining exclusivity.

True but her initial 'exclusive' DTC approach didn't work and PP is now selling at around 38 multibrand stores worldwide. So in the end she did need the wholesale market.
I think it's healthy for a starting brand to have a physical presence around the world, especially at that price level. What she is doing right is keeping the online distribution exclusive to her own site thus far.

 

[Lola701]

True but her initial 'exclusive' DTC approach didn't work and PP is now selling at around 38 multibrand stores worldwide. So in the end she did need the wholesale market.

I’m not sure that starting a DTC approach was the end of it all. It allowed them to have some Data and to probably figure out the strategy regarding distribution.
Having BG as her first retailer, having developed e-commerce fairly globally that early in the existence of the house and then her choices of retailers are all very interesting.

 

[br3ncon1]

I'm trying to grasp how this conversation started...have we had some solid facts/information/reporting on how the brand is performing? Or is this just people's perception because she's not gone down the traditional route, playing the fashion game, doing shows etc?

At the retailer I'm with, the summer collection has been selling well. Private appointments have been fully booked — mainly entertainment industry clients and a noticeable wave of wealthy Middle Eastern shoppers. Though I can't say exact numbers without exposing myself lol

 

[LostInNJ]

I'm trying to grasp how this conversation started...have we had some solid facts/information/reporting on how the brand is performing? Or is this just people's perception because she's not gone down the traditional route, playing the fashion game, doing shows etc?

Seems to be conjecture. I haven't seen any official numbers released; zero sales projections that have been missed, met, or exceeded.

 

[marines]

ig

 

[yslforever]

ig

are we supposed to guess by the *** shape ?

 

[Lola701]

Big P = double PP= Phoebe Philo.
Clearly the man with his bell bottoms also knows who is it all about lol.

 

[joedago]

Big P = double PP= Phoebe Philo.
Clearly the man with his bell bottoms also knows who is it all about lol.

I am probably misunderstanding. I would have thought it might be Pharrell Williams, with all the Vuitton and the way he was naming himself and his brands back in the day (skateboard P, etc.)

 

[reese06]

I am confused as well

 

[LostInNJ]

Lol...It's not that deep. It's a play on the letter and their names. Skateboard P, Pharrell, Phoebe...

 

[Lola701]

I am probably misunderstanding. I would have thought it might be Pharrell Williams, with all the Vuitton and the way he was naming himself and his brands back in the day (skateboard P, etc.)

Yes it’s about Pharrell. I was just joking given the fact that he is at her corner at DSM.

 

[Lorenzogi]

One trick pony. Her time is up.

 

[marines]

 

[br3ncon1]

One trick pony. Her time is up.

Wild to call it a ‘one trick’ when the entire industry spent the last decade milking her aesthetic.

 

[Lorenzogi]

Wild to call it a ‘one trick’ when the entire industry spent the last decade milking her aesthetic.

What about the next decade? Will this look go on and on forever ? Oversize and bulky is over and i’ve always found it joyless, severe, miserable