Pierpaolo Piccioli - Designer, Creative Director of Balenciaga

[LadyJunon]

The full perfume line-up like looks like one of those urine colour charts.

 

[aa2005]

So one has demna coded packaging the other a newer “Balenciaga Paris” packaging. Thats not confusing to customers at all… Plus they want $395 for each? Hard pass especially like LadyJunon said it looks like urine. Great “modern” names tho like “Muscara” “Extra” “To be Confirmed” “100%”and “No Comment” 😂😂😂😂😂 This is already so bad it’s almost comedic. As a loyal customer of both Demna and NG versions sucks to see the brand headed to another crappy Wang-esc era, but even he had strong cohesive marketing and direction compared to this so far.

 

[Kanzai]

Balenciaga - shot on an iPhone.

Early 2010s mElanCHOly–PoETIc IG/Tumblr vibes . We have found the Andrei Tarkovsky of fashion world!

 

[yslforever]

The full perfume line-up like looks like one of those urine colour charts.

That's why flacons are usually tinted but I do love theirs here ... will be a great Xmas gift.

 

[tourbillions]

BOF​

Balenciaga Launches New Fine Fragrance Collection​

Inspired by an original perfume created in the 1940s and long discontinued, the 10-piece collection will be available to purchase on Wednesday from select Balenciaga boutiques.

The full line up includes scents named 100% and No Comment. (Courtesy)

By Daniela Morosini
10 September 2025
BoF PROFESSIONAL

On Wednesday, Balenciaga will launch its first contemporary fine fragrance collection. The 10 perfumes, priced at $320 each, will be available in select Balenciaga boutiques in Europe and North America and its e-commerce site, while two discovery sets of differing smaller sizes of each scent will be available for $85 and $395 respectively. A more global rollout will follow.

The scents are an extension and a modern reinterpretation of Le Dix, a perfume created by Cristóbal Balenciaga in the 1940s. After sourcing an original bottle of the scent from a private collector, the Kering-owned fashion house began reimagining the fragrance for the modern customer, and developing a range including No Comment (woody with green notes), Muscara (smoky ambrette and iris) and 100% (rich Rose Damascena). The original Le Dix, named for the fashion house’s historic address at No. 10 Avenue George in Paris and redolent with powdery iris, is updated with aldehydes to add a contemporary sharpness, and is a hero SKU of the line.

With its launch, Balenciaga is spanning both old and new. The bottle design closely mimics that of the original line-up, with a heavy glass cap, hand-tied ribbon and rectangular bottles, evoking the glamour and decadence of the era. But other touches are decidedly more contemporary — the box that houses the smaller discovery scents opens like a cigarette packet, is a dark monochrome grey and features Balenciaga’s modern sans serif typeface.


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The "Le Dix" set is classic and luxurious. (Courtesy)

The "Discovery Box" looks modern. (Courtesy)

The launch comes at a precipitous time both for the fragrance industry and for Kering, as the former is showing initial signs of a contraction in its growth, and luxury peers like Bottega Veneta, Rabanne and Balmain who recently debuted fine fragrance collections are navigating their expansion. Fellow Kering stablemate Bottega Veneta’s offering is priced at $450, Rabanne’s at $315 while popular niche brands like Roja Dove and Maison Francis Kurkdjian also sell perfumes for over $300. (Balenciaga previously made perfumes like Florabotanica at a lower price point.)

For Kering, which launched a dedicated beauty division in 2023, successfully making a mark in fragrance could help offset its ailing fashion business. The launch of fragrances both from Bottega Veneta and Balenciaga, as well as its continued expansion of the perfume maker Creed which it acquired for more than $3 billion in 2023, speaks to a strategy focussed on owning premium perfumes.

Much of the movement in the perfume industry is dictated by influencers on TikTok, where esoteric and otherwise unexpected scents often prove the most popular, or brands with a strong story or provenance. Longer-lasting and more intense perfumes are also growing in popularity.

you just know they will all smell like different parts of your grandma

 

[LadyJunon]

That's why flacons are usually tinted but I do love theirs here ... will be a great Xmas gift.

Wait, is perfume just yellow by default? I always assumed that the liquids were dyed to the perfumier's preferences.

 

[fashionlov]

you just know they will all smell like different parts of your grandma

Personally, I love it; I might be the only one. It's so vintage, it reminds me of that Balenciaga series I watched on Hulu. Let's hope it's a good omen, recalling the fashion house's glorious past.

 

[Norden]

This line of scents has been in development for over 2/3 years. Under demna and some of his collaborators. I believe sissel Tolaas is also involved, who is really excellent. Her involvement has me excited, she has amazing work as a nose and also her work in exhibitions is wonderful. I’m not a fan of Demnas later output for the house, but projects like this where done really well. Curious to smell it!

 

[yslforever]

Wait, is perfume just yellow by default? I always assumed that the liquids were dyed to the perfumier's preferences.

Yes, I think all alcohol-based perfumes are a pee-tinted, I can't recall an instance of a different colour and there must be technical reasons why they don't dye the formula.
But this Balenciaga launch at least looks very nice, the full set is classicaly beautiful but I prefer the discovery set, looking like a cigarette pack, much better than Bottega Veneta glass b*tt-plugs.

 

[jeanclaude]

They should have named one of them "Golden Shower".

 

[HigthaVandah]

Isn't this a weird time to debut a perfume line? Or is the idea that this is Demna's last hurrah, intended to keep the Demna customer visiting the Balenciaga store/site for more of phials Demna's sweetly scented golden pee and gradually acclimatize them to PPP's Balenciaga along the way?

 

[jeanclaude]

Balenciaga cares for your health, a free urine test with every fragrance purchase (while supplies last ).

Because after we (and Demna) peed over Cristóbal´s legacy, we care. More than ever.

friendsdiaper.in

 

[andrew]

l'eau d'pissy

 

[LadyJunon]

At Valentino, we had Pink PP and at Balenciaga, we have Eau de PP.

 

[marines]

FASHION’S HISTORIC SHAKE-UP

PIERPAOLO PICCIOLI for
BALENCIAGA
Mr. Piccioli, 57, comes to Balenciaga after 25 years at Valentino, 16 of them as creative director, where he was widely recognized for his bold use of color, his humanity (he regularly brought his entire couture atelier onto the runway for a bow) and his lack of grandiosity. (At Valentino he eschewed living in Rome to stay in the small seaside town where his family grew up.) Mr. Piccioli started his gig at Balenciaga by working alongside Demna, then its creative director, a rarity in fashion (two creative directors overlapping!) but one intended to create an easy transition for the team.
I feel best wearing: My uniform — black tee, black pants
The first thing I look at in another person’s outfit is:
I look at the way they wear the outfit.
I skimp on when buying: I never skimp.
I splurge on: I always splurge.
‭I am never caught wearing: Cowboy boots
Item I will never give up: My coral pendants on red silk ribbons.

nytimes

 

[GIVENCHYlover]

I like the vintage stickers and how they masked the atomiser to look like an old bottle. €260 for 100ml in Europe and then you can buy the refill

 

[PDFSD]

I like the vintage stickers and how they masked the atomiser to look like an old bottle. €260 for 100ml in Europe and then you can buy the refill

looks like knock off perfume and toy like cheap even if that was the joke its not landing

there is no precision to the packaging/material and design of the bottle to offset the cartoon toy vibe

 

[Lola701]

Im having such a fragrance fatigue that im not even curious to smell them.

So that means that Demna after having developed the relaunch of Balenciaga fragrances will be responsible for the relaunch of Gucci fragrances under Kering beauté.

Hopefully he will relaunch old Tom Ford discontinued fragrances.

 

[LadyJunon]

Im having such a fragrance fatigue that im not even curious to smell them.

So that means that Demna after having developed the relaunch of Balenciaga fragrances will be responsible for the relaunch of Gucci fragrances under Kering beauté.

Hopefully he will relaunch old Tom Ford discontinued fragrances.

Funny enough, he did mention wearing Gucci Envy in a recent interview.

 

[HigthaVandah]

looks like knock off perfume and toy like cheap even if that was the joke its not landing

there is no precision to the packaging/material and design of the bottle to offset the cartoon toy vibe

Doesn't matter. You must always splurge, like PPP himself.