Socioeconomic background, and susceptibility to varying levels of sophistication in propaganda. If you're deep in ignorance/lack of education/poverty, it's very easy to convince you that the lack of jobs in your community, your low salary, limited or no access to healthcare, you name it, it's all the fault of 'foreign presence', aliens that came to take it all away from you. That's why you go after this specific group, gather them and nurture their sense of helplessness if you want them to vote for you. The strategy is a bit harder if you go up the ladder, to the middle class, where the blaming starts to fade because that would mean accepting defeat and nothing works better than presenting them with the horror of being any poorer, while simultaneously recognising the 'progress' that came from their brilliant, one-of-a-kind mind that left the less smart/poor behind and if only they continue on this right track, they can single-handedly create the conditions of the rich, and
be rich. The middle class is full of people truly convinced that they ARE rich, that they are in a separate category than the rest for a variety of factors, sometimes just being that they know luxury, through objects of luxury, therefore they are familiar with wealth.
I agree with
@blueorchid, I'm not sure it's so much entitlement as an awareness of social status and the possibility of climbing up that pyramid. Enter the insane marketing of these luxury brands, the way they study consumers, often identifying weak points (political tension, class/race dynamics) that make people 'relate' right away, and it would take a lot of resistance to remain immune, and not at least a
little bit enticed.
The poor/middle classes have always been drawn to loud expressions of luxury and wealth (look at Versace in the 90s, or say, Burberry among chavs, or the typical attire of cartel members/football players/rappers) but that also grew exponentially because fashion's become so wildly corporate that there is no demographic they're too good for. If you have a wallet, you're good enough for LVMH and Kering, so can we blame consumers for engaging?
