The only designer they could have appointed at McQueen for me was Giles Deacon.
He could have helped them make a smooth transition because unfortunately, the change is so drastic that even old clients might have moved on from McQueen and will probably go to Givenchy.
Because the foundation of Alexander McQueen’s commercial success is Sarah Burton. Lee build a legacy but it was her fashion and her products that made the brand successful commercially. Now that everything is gone, the logo is changed and clearly, there’s a confusion, how could a client react?
The poor guy will probably be fired at the end of his tenure. Kering has more issues now with Gucci, Balenciaga and Valentino! So nobody is checking for him…