Cheaper biker jeans ? Balmain is launching a younger, less expensive line.
Source: WWD
FIRST-NAME BASIS: Balmain has confirmed details about its new ready-to-wear collection to be produced under license by Italy’s Ittierre SpA. Dubbed Pierre Balmain, it will be for women and men and under the purview of a separate design studio, overseen by the Paris-based house. (The company recently named Olivier Rousteing the new designer of first lines, labeled Balmain.) An official launch presentation for Pierre Balmain is expected in September, possibly in New York. WWD first reported a deal between the two parties on April 5.
Source: WWD