Prada 'Days of Summer' 2025 : Hunter Schafer, Troye Sivan & Kendall Jenner by Oliver Hadlee Pearch

[chrisand489]

(WWD)

 

[tomtakesphotos]

this isnt oliver's style at all? it kinda looks like willy v. in its stoicness its sterility, the muted colors -- would it have been impossible to get them on a rowboat, in a pond, and throw a fog machine behind them?? like, even somewhere near nyc, near london, it couldn't have been impossible?

 

[fashionsavvvvvy]

Oliver shot a lot of online campaigns/lookbooks for PRADA recently. Is this like his first printed campaign for the brand?
And Kendall coming back to PRADA🫢

 

[NakedAndAfraid]

Hunter looks very AI, somehow it works. Troye needs a wig too, how long has he had that hair? Kendall looks like a supreme pro supermodel by comparison...

I personally am not inspired, but I guess it makes sense to push the AI talking point. Try to be current.

 

[Lola701]

The composition is great and the images are fine. I’m still confused by the ugliness of the products.

 

[melbguy]

 

[prylvi]

From Prada.com

 

[Melancholybaby]

So awkward and fake looking. And the products don't help much...

 

[KoV]

Clothes sourced from the discount rack at Old Navy

 

[GivenchyHomme]

There was absolutely no reason to book Kendall for this. Sales are fine, they don’t need to resort to stunt casting.

 

[fashionsavvvvvy]

^ I think its just someone over there (maybe Miuccia) genuinely like Kendall. Its not her first campaign for PRADA/Miu Miu

 

[blueorchid]

Clothes sourced from the discount rack at Old Navy

Zac Posen's (the Chief Creative Officer of Old Navy) shadow looms large.

 

[Simera]

Hey, old navy is all some of us can afford haha

When I saw Hunter was in this I got excited, but am so let down. Days of Summer, more like Sadness of Summer. It's so depressing.

 

[chrisand489]

So it’s not just celebrities, even some of the models are showing up in editorial spreads too.
(Brutus Magazine)

 

[prylvi]

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(WWD)

some more from theimpression.com, prada
models: Kendall Jenner, Hunter Schafer, Lina Zhang, Julia Nobis, Noor Khan, Nikita Gnetnev, Gideon Adeniyi and Giuseppe Cirillo

 

[proseccotabis]

What was the need for the fake background? Frustrating….

 

[Creative]

Summer days in Finland?

Please, Miuccia, get rid of RAF 🥹

 

[Mody]

I mean Lina’s photo reminisces old Hermes campaign and everything else should be threw into the bin. Also I don’t get Troy as a Prada guy, he could be great as a MiuMiu guy though.