Prada 'Days of Summer' 2025 : Hunter Schafer, Troye Sivan & Kendall Jenner by Oliver Hadlee Pearch

[chrisand489]

(WWD)

 

[tomtakesphotos]

this isnt oliver's style at all? it kinda looks like willy v. in its stoicness its sterility, the muted colors -- would it have been impossible to get them on a rowboat, in a pond, and throw a fog machine behind them?? like, even somewhere near nyc, near london, it couldn't have been impossible?

 

[fashionsavvvvvy]

Oliver shot a lot of online campaigns/lookbooks for PRADA recently. Is this like his first printed campaign for the brand?
And Kendall coming back to PRADA🫢

 

[NakedAndAfraid]

Hunter looks very AI, somehow it works. Troye needs a wig too, how long has he had that hair? Kendall looks like a supreme pro supermodel by comparison...

I personally am not inspired, but I guess it makes sense to push the AI talking point. Try to be current.

 

[Lola701]

The composition is great and the images are fine. I’m still confused by the ugliness of the products.

 

[melbguy]

 

[prylvi]

From Prada.com

 

[Melancholybaby]

So awkward and fake looking. And the products don't help much...

 

[KoV]

Clothes sourced from the discount rack at Old Navy

 

[GivenchyHomme]

There was absolutely no reason to book Kendall for this. Sales are fine, they don’t need to resort to stunt casting.

 

[fashionsavvvvvy]

^ I think its just someone over there (maybe Miuccia) genuinely like Kendall. Its not her first campaign for PRADA/Miu Miu

 

[blueorchid]

Clothes sourced from the discount rack at Old Navy

Zac Posen's (the Chief Creative Officer of Old Navy) shadow looms large.

 

[Simera]

Hey, old navy is all some of us can afford haha

When I saw Hunter was in this I got excited, but am so let down. Days of Summer, more like Sadness of Summer. It's so depressing.

 

[chrisand489]

So it’s not just celebrities, even some of the models are showing up in editorial spreads too.
(Brutus Magazine)

 

[prylvi]

View attachment 1372034
View attachment 1372035
View attachment 1372033
(WWD)

some more from theimpression.com, prada
models: Kendall Jenner, Hunter Schafer, Lina Zhang, Julia Nobis, Noor Khan, Nikita Gnetnev, Gideon Adeniyi and Giuseppe Cirillo

 

[proseccotabis]

What was the need for the fake background? Frustrating….

 

[Creative]

Summer days in Finland?

Please, Miuccia, get rid of RAF 🥹

 

[Mody]

I mean Lina’s photo reminisces old Hermes campaign and everything else should be threw into the bin. Also I don’t get Troy as a Prada guy, he could be great as a MiuMiu guy though.

 

[90sfan]

this isnt oliver's style at all? it kinda looks like willy v. in its stoicness its sterility, the muted colors -- would it have been impossible to get them on a rowboat, in a pond, and throw a fog machine behind them?? like, even somewhere near nyc, near london, it couldn't have been impossible?

Hmmmm this is too real and too good for Willy Vanderperre, I’’m afraid. Its still bad, but better than Willy lol

 

[ah ah]

Kendall, really?