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Prada Group Acquires Versace for €1.25 Billion

Prada ruined every label they ever acquired. Just watch them ruin Versace too.
I feel that maybe they’ve learnt their mistakes from HL and Jil though and times are different now and business necessities are different too plus they can’t afford to fail like they did with them before . I am hoping they will be clever about versace and won’t turn it into either miu mius pre adolescent sister or go full on polarizing into a Miami girlie that moved to Paris 20 years ago and is now a beige mom / old money sort of thing.
 
And Genny...They got it in 2001 but the producation of Genny was suspended in 2004. Church's is also an unsuccessful deal. They just got some buzz via Miu Miu crossover a few seasons ago.

I hope they can make Versace work. F**k quiet luxury and I need some leopard stuff right.
 
And Genny...They got it in 2001 but the producation of Genny was suspended in 2004. Church's is also an unsuccessful deal. They just got some buzz via Miu Miu crossover a few seasons ago.

I hope they can make Versace work. F**k quiet luxury and I need some leopard stuff right.
some Church shoes looks so similar to Prada sometimes..
 
helmt and jil sander are very far from versace i think. it will take some serious skills to make it even less relevant
They bought Helmut at the height if his popularity. Not today’s “Helmut Lang” label that’s complete sh**.
 

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