This is Prada’s strongest menswear collection in a long time.
It’s not revolutionary but I feel like this time, they have finally found a way to achieve their commercial goals without diluting the fashion part.
We know why they decided to show their main collection in Shanghai, before showing it in their space in Milan...
Here we have a clear silhouette, a clear vision, something realistic but at the same time fashionable. Nobody is wearing the shorts shorts of the SS19 show, so this feels less gimmicky.
And while there are still a lot of products and logos, it actually looks like it’s a part of the story.
Great shoes, great sweaters...No tacky Frankenstein prints or furry shoulders...
I must admit that some looks are a bit Dsquared-ish but for the first time in a longtime, I can see guys wanting to buy this....Even if I find Prada a bit overpriced sometimes.