Season after season, it's getting very difficult to enjoy Prada. I don't think she is losing it because i see actually some new ideas in this collection but it's another underwhelming collection.
I've always been a fan of Prada and until some few seasons ago, the pre-collections were great. Most of my Prada RTW is actually resort/Prefall.
Now, everything is under that messy-styling-"i want to hide something-stuff. The sneakers are great, some pieces are interesting but i wonder how this is going to make people want to go to the Prada store.
Their stores are empty and a part from fashion people (students, editors) and maybe some socialite and bourgeoisie, no one is checking for their stuff.
Add to that the fact that the majority of the clothes shown on the runway are not available in stores and can only be purchased through orders, i wonder what is their strategy.
Everything is becoming more blurred at Prada: The 360 marketing strategy, they are selling some rtw only but we can't really say that it's buzzing hard. There's a disconnect that is more and more apparent between the brand image and the reality and i think that by doing this kind of pretentious collections, they don't help their business.
I hope the menswear will be better.